About the role:
An exciting opportunity has become available within our talented Marketing team, we are on the hunt for a Creative Digital Marketing Executive who will bring a creative spark to our award-winning marketing team. The ideal candidate will have experience in designing and executing a wide range of digital marketing activities and content that enhances our brand, website and marketing campaigns as well as elevate our social media channels.
This role is perfect for a highly creative marketeer who enjoys working within a fast-paced marketing team. The ideal candidate will be confident in using Adobe Acrobat, Photoshop, Illustrator, InDesign & Adobe Express, (video editing and animation skills are a bonus) and have the ability to juggle multiple conflicting priorities, as you could be creating a brochure one day and managing our jam-packed marketing programme the next.
This opportunity would suit a highly organised individual with the ability to multi-task and get stuck in. Every day is different!
Amongst other tasks, you will be responsible for the following tasks across the group:
- Be a brand ambassador and ensure all materials and campaigns are aligned with Academia's brand guidelines and tone
- Develop high-quality and engaging content to support the groups' marketing efforts including brochures, flyers, digital banners, videos, social cards, presentations, event materials and other ad-hoc materials
- Craft compelling and relevant copy for marketing assets, blogs, and emails
- Maintain the groups' websites in line with SEO and SEM strategy
- Execute a programme of multi-touch marketing campaigns (group and partner-led)
- Manage the email calendar including the creation of emails and monthly newsletters; obtaining approval and distribution
- Align with the Alliances Team to create partner marketing campaigns and sales/customer materials
- Design social media posts and publish them in line with our social calendar
- Manage incoming leads, form completions, and ensure they are tagged and tracked on CRM
- Create compelling and stand-out paid social campaigns across all platforms
- Maintain digital library (SharePoint) to store all marketing assets
- Keep company data cleansed by updating the company CRM system
- Build new data lists and segments
- Analyse a range of digital metrics and provide a monthly report to ensure KPIs are met and support the Vendor Team with partner marketing reporting
Key Skills:
- Familiar working within a creative role producing marketing materials such as brochures, flyers, videos etc
- Strong and confident user of the Adobe Creative suite (including Acrobat, InDesign, Illustrator, Adobe Express and Photoshop)
- Strong and confident user using WordPress, ideally creating landing pages as well as updating and refreshing websites
- Broad knowledge of SEO and SEM strategies
- Experience in managing and executing multi-touch marketing campaigns
- Knowledge of monitoring the email schedule - planning, creation and execution
- Social media expertise across LinkedIn, Twitter, Facebook and Instagram
- Experience working with Martech covering CRM, Word Press CMS, Email systems, SEMRush, GA4 and CRM systems (Microsoft Dynamics)
- Experience in KPI reporting as well as measuring and analysing campaigns
- Understanding the MQL lead process, data profiling and segmentation
- Ability to work as part of the team and complete assigned tasks within tight deadlines
- Experience in working alongside various departments and stakeholders
Why Academia?
Academia is an innovative and rapidly expanding technology company on a mission to transform IT services for large public and private sector customers. We are not just a supplier; we are a trusted partner for thousands of clients.
Our ethos is simple, if we can provide great technology and make it work, we will empower our customers to optimise their investment in technology. Your IT success is our business.
Building a strong reputation over 20 years as a top-tier provider of IT solutions and services, the company has sustained double-digit growth, with revenues exceeding £150 million in FY24. We have picked up prestigious industry awards along the way, including the highly prized CRN reseller of the year award.
Backed by Strive Capital, which has provided strong financial and strategic support since 2020, Academia is well-equipped to continue expanding into new areas. Our dedicated lifecycle division, launched to meet the growing demand for sustainable IT solutions, reinforces our commitment to reducing environmental impact while supporting the full lifecycle of our technology.
Our culture is built on teamwork, innovation, integrity, ambition, and a commitment to delivering excellent customer service. With ambitious growth plans and a supportive, collaborative environment, Academia is a fantastic place for professionals eager to make an impact. Join us and become part of one of the UK's most exciting tech success stories.
Benefits
- Gym membership contribution
- Health Cash Plan
- Increased annual leave with length of service
- Free annual leave on your birthday
- Length of service bonus
- Flexible working hours
- Hybrid working
- Free Will Writing service
- Borrow my doggie membership
- Life Insurance
- Wellbeing Day
- Enhanced Careers Leave
- Monthly full company gatherings
- ..And much more!