An exciting opportunity has arisen for a Digital Marketing Executive to join a leading B2B retailer. The successful candidate will be instrumental in driving the company's digital marketing efforts, using their analytical prowess and exceptional Excel skills to dissect marketing data and shape effective strategies. This role is crucial for amplifying brand presence and accelerating sales through strategic digital channels.
Day-to-day of the role:
- Craft and execute impactful digital marketing campaigns across various online platforms to increase traffic and drive sales.
- Conduct thorough analyses of campaign performance and consumer behaviour using advanced Excel features, such as VLOOKUP and pivot tables.
- Design and oversee PPC, SEO, email marketing, and social media advertising strategies.
- Monitor and report on the success of marketing efforts with a data-centric approach.
- Collaborate with the marketing team to refine the customer journey and enhance conversion rates.
- Stay updated with the latest digital marketing trends and best practices to maintain a competitive edge.
- Manage and segment databases, tailoring marketing strategies to diverse customer segments.
Required Skills & Qualifications:
- Demonstrable experience in digital marketing, preferably within online retail.
- Advanced proficiency in Excel, capable of handling complex data analysis tasks.
- Exceptional analytical abilities with a history of generating actionable insights from data.
- Solid understanding of current online marketing strategies and best practices.
- Experience managing SEO, PPC, email marketing, and social media campaigns.
- Strong communication and project management skills.
Benefits:
- Competitive salary with performance-related bonuses.
- Hybrid working
- Opportunities for professional development in a rapidly growing company.
- Collaborative and nurturing team culture.
- Access to state-of-the-art digital marketing tools and technologies.
We are looking for individuals with a passion for digital marketing, proficiency in Excel, and a knack for data analysis. If you are eager to contribute to our journey of growth and innovation, we would love to hear from you!