Reed Talent Solutions (RTS) is a leading contingent and permanent workforce solutions provider. We enable organisations to access the talent they need to grow, thrive, and succeed in an ever-changing world, by providing bespoke solutions that best meet our clients' future demands. We work with a large portfolio of clients, delivering RPO, MSP and consultancy services to the public and private sector in the UK and Europe.
We are seeking a Recruitment Marketing Specialist to play a pivotal role in the customer journey, developing creative marketing strategies and selling our recruitment marketing solution. This client-facing position involves presenting and promoting employer branding and recruitment marketing services to enhance our clients' ability to attract and engage a diverse range of employees.
What you'll be doing:
- Serve as a subject matter expert for talent marketing and employer brand across various services.
- Consult with customers to understand their EVP and talent challenges, creating tailored employer brand profiles and marketing plans.
- Ensure client diversity, inclusion, and belonging strategies are integral to recruitment marketing plans.
- Engage actively in the discovery and sales process, collaborating with internal teams to define effective solutions.
- Develop bid content and campaign proposals, and present in sales pitches as the subject matter expert.
- Analyse and recommend sourcing channel strategies, including social media campaigns.
- Work with technology to maximise candidate connection and reach.
- Collaborate with talent sourcing teams to develop engagement strategies for talent pools.
- Implement and deploy new talent attraction strategies and campaigns.
- Create compelling campaigns that highlight customer brands and vacancies.
- Act as the brand guardian for all communications and marketing collateral.
- Develop impactful media campaigns with media partners.
- Manage budgets, report on spend, and deliver ROI.
- Embed metrics into the candidate journey for continuous improvement.
- Evaluate campaigns to innovate continuously.
- Design and deliver consultancy solutions for employer branding projects.
- Collaborate with marketing experts to maximise marketing outputs.
- Research and develop new initiatives for the employer branding and marketing offering.
Who we are looking for:
- Proven expertise in employer branding and recruitment marketing.
- Extensive knowledge of employer branding and recruitment marketing best practices.
- Experience in a recruitment or talent outsourcing environment.
- Consultative experience with external customers to develop talent attraction strategies.
- Track record of designing and deploying successful talent marketing campaigns.
- Expertise in sourcing channels, including social media.
- Experience in sales presentations and bids.
- Proficiency in Microsoft Office and creative programs such as Canva, Prezi, PowerPoint, PowToon, etc.
- Desirable: Experience delivering solutions to customers in Europe.
To apply for the Recruitment Marketing Specialist role, please submit your CV detailing your relevant experience and why you are interested in this position.