Content Manager
Brand and Content is a newly formed team, sitting across the Underwriting and Schemes division of PIB Group. There are more than15 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.
You:
You will own the content creation across our B2C, B2B and B2B2C brands, leading a team of content experts to create a variety of content that drives long term customer and commercial growth. You will own the overall content strategy creating compelling insight driven content, integrate this into the broader digital, campaign and CX activity and support a multichannel/integrated campaign management strategy.
Responsibilities
- Responsible for creating a multichannel content strategy that facilitates engagement across the sales pipeline and customer lifecycle
- Develop and create insight led content with a vision for content that always provides value to its intended audience
- Drive demand through content across social media, SEO and our brand websites
- Develop content in line with our brand and distribution strategies including digital, video, influencers, podcast etc
- Coordinate a team of creatives and content designers, and ensure end to end delivery of high-quality interactive content
- Development of a lean content development process building insight, ideation, design, development, delivery and publishing into a sprints and releases in line with campaign activity
- Measure and analyse content performance ensuring that content is effective and valuable to customers
- Work with the insights team to develop a insights development approach to drive content development
Experience:
- 7 Years+ Content Marketing experience, preferably across multiple brands and distribution strategies
- Experience specialising in content creation across the full range of marketing channels including social media, SEO, Affinity
- Significant experience developing a variety of different content including video, written, influencer, podcast
- Experience of building and scaling a content production infrastructure
- Team Leadership Experience
- Experience of working in the insurance sector.
- Working across multiple brands and distribution strategies.
- Experience in developing content in niche markets a bonus
- Experience developing content for European markets a bonus
- Knowledge of insurance, financial or professional services sector
- Strong understanding of building compelling, insight driven content
- Good understanding of marketing technology relevant to content management
- Passion for innovation, pushing for new things rather than relying on the tried and tested.
- Great communicator with experience working with stakeholders
- Strong IT skills, including MS Office Suite
Further Information
As well as a competitive salary we offer the following benefits -
- Competitive holiday allowance with the annual option to buy additional days
- Death in Service benefit of x4 salary
- Company pension scheme
- Parking at the office
- Very generous maternity and paternity leave packages
- A flexible benefits package which allows you to add additional benefits to your overall package
- Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
- Referral schemes
- Discounted rates on PIB products
- We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
- We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
- PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
- Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
- PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.
Why Work For Us?
PIB Insurance Brokers are a dynamic insurance broker attracting individuals with a wealth of experience in the insurance market. We provide expertise across a broad range of specialisms including professions, property, construction, transportation, trade credit, real estate, leisure, construction, haulage, and charities.
This is an exciting time to join the team in one of our offices around the UK. Collaboration is at the heart of everything we do and we believe that working together as one team is better for our customers, our businesses, and our employees.
We are proud of our success and growth and have been recognised for many industry awards across our business. If you wish to work for a company that truly puts people at the heart of their organisation, then we would love to hear from you. PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for. We would love to hear from you if you want to hear more about opportunities in PIB.
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.
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