The Customer Propositions and Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the brand, support the drive for revenue and increase customer value and satisfaction to meet agreed targets and objectives at market level.
The Retail Assistant Communications Manager is responsible for ensuring that all marketing communications activity and content, regardless of channel, is aligned to the brand and cohesive. They are responsible for supporting Brand growth and marketing activities & product and proposition sales across multiple channels and marketing disciplines and sharing best practice amongst the marketing community.
A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.
In this role you will:
- Create marketing literature to deliver best in class communications across numerous channels including digital and email, using your marketing experience to drive added value.
- Work with business stakeholders to understand their needs and expectations and manage the needs within the wider scope of the customer communication planning and approval process.
- Manage the marketing budget efficiently and ensure all activities are delivered within deadlines.
- Continuous review of assets to identify content that could be deemed a financial promotion and engaging second line of defence subject matter experts to assist in with regulatory adherence.
- Monitor and pro-active management of allocated off-line collateral to minimise re-print, or wastage costs and out of stock situations.
- Ensure that all Retail communications activity is delivered in a consistent and compliant manner by co-ordinating governance and operational issues, ensuring adherence to Global Standards and relevant Functional Instruction Manuals (FIM).
- Identify opportunities to build your own capability through self-development and coaching.
To be successful in this role you should meet the following requirements:
- A relevant marketing background that demonstrates the development and delivery of impactful communications that drive business success
- Proven experience with the creation and updating of customer literature or communications.
- Problem solving and analytical experience - analysing outcomes and making recommendations.
- Excellent organisation skills with the ability to prioritise
- Demonstrable project management skills with the ability to deliver to tight timescales
This role is based in Birmingham, Leeds, Chester, London or Sheffield. Travel to Birmingham will be required twice a month
The team is based in Birmingham, however candidates based in other locations can still apply however there will be a requirement to attend the Birmingham at least twice a month.