Working closely with the Marketing Manager and specialists in the marketing team, you will be responsible for managing social media channels, deliver multi-channel targeted campaigns and contribute to the success of international events.
The successful candidate will have at least 5 years' experience working across the full marketing mix and will need the ability to create and produce a wide range of media content, so a creative flair and strong copy writing skills are essential. Previous experience gained within an Engineering or Technical Marketing environments promoting complex products to a B2B target base is ideally required.
Key Responsibilities:
- Develop and implement a robust marketing strategy in alignment with company objectives for the product brand.
- Create high-quality written content including editorials, news stories, white papers, brochures, and gated /download content, ensuring alignment with the brand's voice and technical standards.
- Design and oversee multi-channel advertising campaigns including print, digital, and third-party collaborations, and complete post-campaign analysis.
- Day-to-day management of social media channels, specifically LinkedIn, including content planning and creation, monitoring and reporting.
- Ensure website content is accurate and up to date at all times. Utilise analytics to drive new content creation and improvements to the user experience.
- Manage comprehensive communication plans for product life cycles and new product launches.
- Devise and deliver the CRM communications strategy to drive conversions through the buying process and increase engagement with owners.
- Track and report marketing performance using available data analytics to identify trends, opportunities and inform audience profiles.
- Manage the successful delivery of international events from stand design through to post-event communications.
- Manage the product marketing budget in line with the agreed strategy.
Experience Requirements:
- A degree or other formal qualification in marketing or business studies.
- Minimum of five years of experience in marketing, with a strong preference for backgrounds in engineering, technology, or related fields.
- Exceptional ability in content creation, with excellent writing and editorial skills.
- Proven expertise in managing complex B2B marketing strategies and campaigns.
- Ability to understand and clearly communicate technical products and applications.
- Excellent data handling skills including digital analytics and sales reporting.
- Adept at managing multiple projects simultaneously with a keen attention to detail.
- Excellent interpersonal and communication skills, capable of working collaboratively in a team-oriented environment across both commercial and engineering departments.