Position: Marketing Executive
Salary: £30,000 - £35,000
Location: London, Hybrid
Everyone tries to understand their customer, but not many look behind the scenes to see what really drives them to reveal true feelings behind their actions.
My client does exactly that, partnering with universities and working with leading researchers they get to the core of why we do what we do, really getting to know customer habits. This is much more than market research questionnaire. Using behavioural science, biometrics and brain tracking they are now market leaders in their space.
With 320% increase growth YTD, they are now looking for an experienced Marketing Executive to join their team. Working closely with the Head of Marketing to develop and enhance their brand, drive new business opportunities, and execute multi-channel marketing initiatives. You will also have the opportunity to work directly on client-based marketing programs. If you are forward-thinking and have a passion for multi-channel marketing, social media, and brand development, we want to hear from you.
They are looking for someone with a huge focus on insights, you should be able to look back at data and either make recommendations or actually have experience implementing the changes. What's more, we are looking for someone who has clear process and step by step when it comes to marketing strategies.
Responsibilities:
- Develop and implement comprehensive marketing plans aligned with the broader strategy and business objectives.
- Schedule and execute commercially viable marketing tactics to achieve objectives.
- Oversee the execution of marketing strategies across various domains, including:
- Website: Plan and manage fresh content updates.
- Social Media: Develop strategies, manage, and optimize channels.
- Email Campaigns: Plan and execute targeted campaigns.
- Content Creation: Write articles and blog posts.
- Event Management: Organize and attend webinars, networking events, and promotional activities.
- Partnerships: Manage and nurture industry relationships.
- Generate and qualify leads.
- Craft copy for sales and marketing collateral, including email campaigns, newsletters, press releases, and website landing pages.
- Maintain and update presentations, case studies, and articles online.
- Analyze and report on the results and impact of campaigns.
- Suggest and implement improvements in communications based on data-driven insights.
- Provide creative support, including writing, preparing, and producing marketing materials.
Key skills:
- Experience developing and implementing comprehensive marketing plans
- Social Media Marketing
- Web Analytics and reporting
- Good knowledge of design, branding and broader media trends
- Strong copywriting skills - you will be writing blogs and articles so you must have strong written communication skills
Benefits:
- Clear progression and development
- Training and certifications
- Company bonus scheme
- Company awards
- Hybrid working
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.