An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced event B2B Marketer. You'll be uncovering consumer insights and delivering creative marketing campaigns for live and virtual events; lectures; courses and webinars. This is a great opportunity to extend your skills as you'll be of a highly-effective team innovating and implementing all parts of the marketing mix. Whatever skills you don't have, you'll learn here!
Brand Marketing Manager – Responsibilities
- Developing and implementing marketing for live and virtual events, webcasts, thought-leadership reports and industry content
- Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products
- Develop strategies and tactics to drive web traffic, monitor and implement improvements for SEO and set up tracking systems for all online marketing activities
- Design and implement Social Media strategy and research current social media trends
- Generate, edit, publish and share engaging content daily (eg. original text, images & videos)
- Analyse how the brand is positioned and develop targeted consumer insights
- Manage Social Media accounts design e.g. Facebook timeline cover, profile pictures etc
- Collaborate with the design department to produce promotional materials
Brand Marketing Manager – benefits
- Up to £43k starting salary with c£4k profit-share in year one
- An intellectually stimulating and financially rewarding role with significant development prospects
- Responsibility from the outset and expert coaching to develop your skills
- Flexible working with WFH
- International travel
- Pension scheme with matched contributions
- Open plan, light office with well-stocked fridges with staples for hot drinks and beers for regular office drinks.
- Choose how to get involved, whether with weekly football and netball teams, the fantasy football team or fundraising events for the company charity.
Brand Marketing Manager – Requirements
- Strong academic record with minimum Russell Group 2:1 degree
- Proven experience as a B2B Event Marketing Manager, Senior Marketing Executive or similar
- Strong communication and interpersonal skills
- Experience with one or more of:
- Salesforce
- Marketing automation technology
- Social Media campaigns
- SEO/SEM
- Google Analytics
- Analytical and database tools
- HTML and WordPress
- Google Adwords
- A/B and multivariate experiments
- Comfortable working with numbers and making sense of metrics
- Organisational and time-management abilities
This is a fantastic opportunity for an ambitious individual to develop their career and learn new skills at a company with well-established products and which is thriving despite the current challenges. Great career progression potential - promotion is invariably internal. If you'd like to know more, please send a CV ASAP.
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