International Customer Marketing Manager - Growth & Loyalty Lead
A 6-month contract focused on driving customer engagement, growth, and advocacy within the EMEA and International markets.
In this role, you'll report to the International Marketing Head and collaborate closely with the Customer Marketing team. You will be responsible for the development, execution, and delivery of marketing campaigns aimed at advancing customer loyalty and growth objectives. Despite being a senior-level position, this role will require hands-on involvement, owning campaign processes from inception to completion.
You'll work closely with various internal teams and stakeholders, requiring strong interpersonal skills to navigate relationships and ensure the success of your campaigns. In addition to being a collaborative and independent worker, a data-driven mindset will be crucial in delivering targeted messaging that resonates with specific customer segments.
The role is a six-month contract, with the expectation of being in the Brighton-based office two to three days a week.
Key Responsibilities:
- Develop and implement strategies to enhance customer growth and loyalty in target segments
- Plan and execute targeted marketing initiatives to support cross-sell and up-sell goals, ensuring KPIs are met
- Design and utilise customer personas to optimise campaign outreach and messaging
- Report campaign progress and performance to relevant stakeholders on a regular basis
- Work with the wider marketing and sales teams to ensure alignment and optimisation of customer outreach efforts
- Utilise marketing automation platforms for campaign execution and tracking
Key Qualifications:
- Proven experience in managing complex marketing campaigns (5+ years)
- Expertise in B2B marketing, particularly in lead generation across multiple channels including digital, social, email, events, and content marketing
- Strong project management skills with the ability to juggle multiple priorities
- Proficiency in using marketing automation tools (Eloqua preferred) and CRM platforms like Salesforce
- Excellent communication skills, able to work autonomously and with cross-functional teams
- A proactive, positive attitude with a knack for collaboration