Digital Marketing Manager
Photocentric Ltd based in Peterborough, Cambridgeshire and the USA is an award-winning innovator in 3D printing. We have invented a patented new method of 3D printing that we are starting to disrupt the way things are made, worldwide. We manufacture our own 3D printers and resins in Peterborough and export all over the world. Our innovative company is searching for a talented and creative Digital Marketing Manager with a passion for manufacturing and technology. This is an ideal opportunity for a marketing person who can work independently and deliver their own marketing strategy to deliver a range of digital and communication marketing.
Key Responsibilities for the Digital Marketing Manager will include:
- Working closely with Sales and Product Manager to devise online B2B campaigns to promote the range of Photocentric products
- Co-ordinating with technical members to create the content that supports our commercial activity
- Supporting, creating and coordinating marketing activities to our growing global network of distributors and partners
- Devising and executing marketing campaigns to support existing products and services throughout their product life cycle
- Keeping abreast of the 3D printing market and competitors
- Working with our customers and distributors to identify opportunities for case studies, collate the information and write technical case studies
- Constantly looking at new marketing initiatives and make recommendations to increase our profile in the industry
- Creating and curating regular content to post on social media, other broadcast events and on our website.
- Managing our social media channels increasing brand visibility and followers
- Producing target marketing of our key industries and applications including working with external channels to publish targeted content.
- Carrying out market research to support the sales team and new product development
- Tracking and monitoring the performance of campaigns and understand the ROI of marketing activity
- Organising and managing Photocentric's attendance at trade shows and exhibitions
- Ensuring all-round consistency for the brand, reputation and tone.
Required Education, Skills and Qualifications of our Marketing Manager:
- Previous experience in B2B marketing experience ideally in industrial manufacturing (or similar)
- Excellent content writing skills matched by a pedantic eye for detail
- A generalist marketing background with a good grasp/understanding of digital marketing
- Curious and technical mindset
- Experience of administrating and posting on Social Media channels
- Ability to research new markets and present your findings
- Ideally educated to degree level in English, Journalism, PR, Marketing or a related subject
- Experience with any of the following would be an advantage - Hootsuite, Sendible, ContentCal, Digital Advertising and any CRM systems
- Office based in Peterborough
What we offer:
- Generous salary
- Career development
- Minimum 24 days holiday entitlement
- Electric vehicle and bike schemes with free vehicle charging
- Generous pension contribution scheme
- Good in-house facilities including free access to on premises gym
- A great social culture in a friendly team
If you would like to join our growing team and feel that you have the necessary skills and experience to become our Digital Marketing Manager, please click ‘apply' now! We would love to hear from you.