We're looking for a Consumer Marketing Manager who has a passion for live events whether they be music, sporting, or business and hobby focused. Alternatively, you may simply be wildly passionate about our City of Birmingham and proud that we have world class venues to showcase a wide range of interests.
A large exhibition centre located in Birmingham is looking for a Consumer Marketing Manager to play a critical role in driving data-driven decision-making within the team. Your mission? To work closely with the B2C Marketing team to optimise campaigns and improve customer engagement, while ensuring integrity and compliance with privacy regulations.
Do you enjoy live music, comedy, and in-person events?
Are you looking to join a relaxed and friendly, yet passionate, team where you can use data to drive a better user experience and drive the company commercials?
This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH – yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the region's ultimate venues.
Your duties:
- Management, planning and execution of event campaigns for defined customer segments across the Exhibition portfolio, ensuring activity is completed to a specific schedule
- Identify opportunities to improve the performance of Exhibition event programmes to showcase activity value, drive engagement, increase ancillary/ticket and optimise the customer journey
- Planning and development of campaigns to drive traffic to venue websites, capture data and improve conversions
- Support across PPC and paid advertising campaigns as necessary, ensuring work is within budget and delivers a ROI
- Monthly analysis and measurement of activities and digital performance, compiling reports on results and optimising areas for growth or improvement
- Ensuring all activation is aligned with wider plans regarding scale, objectives, audience, timings, and budget
- Develop engaging content to showcase the activity that takes place in the venues and the services offered for use across print and digital channels including venue screens, websites and social platforms.
- Provide support and project management for projects
- Work with the team Account Manager to help develop the briefs for internal and external teams.
We're looking for a Consumer Marketing Manager with:
- Proven marketing experience
- Previous experience in a fast moving, creative environment
- Previous experience working across B2C marketing
- Confidence and experience managing end to end marketing campaigns across all channels
- Proven experience of executing campaign strategy across multiple projects
- Copywriting skills with confidence in writing and developing compelling copy for web updates and campaigns
- Ability to coordinate activities and manage multiple projects with effective time management
- Knowledge and previous experience using Google Analytics
To apply for this role as Consumer Marketing Manager, please click apply online and upload an updated copy of your CV.
Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.