Client
Local Authority of Croydon
Job Title
Communications & Engagement Lead
Pay Rate
£25.06 an hour PAYE/£32.62 an hour UMBRELLA
Hours
36 Hours a week (Mon-Fri)
Duration
Initial 6 Month Contract
Location
HYBRID WORKING-2-3 days a week based in BWH,Croydon
Description
Key Accountabilities and Result Areas: Key Elements:
Providing communications support to children's services to deliver Family Hub objectives
This will involve:
- Designing, delivering and evaluating strategic communications campaigns to meet an agreed set of outcomes and measures
- Ensuring SMART evaluation is integrated into all work and monitored to improve delivery
- Developing communications that inform and involve the council's diverse communities and stakeholders, considering different needs
- Thinking ahead, gathering intelligence on policy and operational developments in the service, developing communications plans
- Providing expert advice to the Executive Mayor, cabinet members and senior managers on communications
- Building and maintaining strong, effective relationships with external partners
To manage the council's reputation in the media, providing a proactive and reactive media relations service Family Hubs
- Preparing proactive media plans and materials including press releases
- Arranging media facilities and supporting media interviews
- Issues management - horizon scanning, providing media handling advice and preparing plans and reactive lines.
- Responding to media enquiries in a timely fashion
To support the delivery of a high-quality communications service for the council
- Ensuring the co-ordination of communication activity within the team by keeping colleagues and managers briefed
- Working with peers to identify and develop the most effective channels and high quality content for corporate communications
- Working with colleagues to monitor, research and report on audience perceptions
- Championing the council's transformation agenda in improving and modernising how we work and how we deliver services
- To champion, promote and demonstrate the council's values in all aspects of the role
- To be a positive ambassador for the council and Croydon, maximising our influence and creating opportunities to enhance reputation
- Working with the resilience team in the delivery of crisis communications.
To support the communications and engagement managers as a senior member of the team
This will involve:
- Managing all aspects of a communications campaign or project to agreed timescales and budget, with regular reporting to stakeholders
- Taking a flexible approach to support the delivery of organisational and team priorities
- Thinking creatively, inspiring and supporting colleagues, and constructively challenging to ensure improvement.
- Keeping up to date on current thinking in communications, sharing this knowledge with peers and applying to activities
- Managing any budget for communications activities to ensure cost effectiveness and value for money
Essential experience:
- Extensive experience of development and delivery of effective communication strategies
- Experience of effective proactive and reactive media relations
- Experience of managing crisis communications effectively, providing a rapid response and sound handling advice
- Strong political acumen, with experience of working in a highly politicised environment
- Experience of budget management within a marketing and communications environment
- Experience of overseeing projects that require graphic design, digital and print expertise.
- Experience of developing and delivering successful campaigns which meet the right organisational outcomes.
- Experience of all aspects of creating video content - from filming through to editing.
- Experience of producing, publishing and managing high impact content across a wide range of channels, including traditional, digital, social.
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