£350/day to £400/day
London, England
Contract, Variable

Strategic Insights Lead

Posted by Adecco .

We are looking for a dynamic individual who excels in data-driven environments and is eager to make a tangible impact by enhancing systems within a B2C setting. If you're passionate about using data and analytics to drive business decisions and improve outcomes, we want to hear from you!

  • 3 month initial contract
  • Flexible day rates inside IR35 via umbrella
  • Hybrid working - 3 days in London and 2 days remote

What You'll Do:

  • Lead the measurement of customer engagement strategies, ensuring they translate into meaningful commercial results.
  • Identify opportunities for improvement by analysing data and experimentation results to optimise business impact.
  • Develop insightful metrics that influence decision-making and encourage platform adoption, collaborating with stakeholders to unlock value.
  • Empower decision-makers to leverage data and machine learning insights in their processes.
  • Provide engineering insights to ensure accurate data handling for product development and reporting.
  • Communicate findings through compelling storytelling, using clear language and impactful visualisations to drive change.

Skills & Experience Required:

  • Proven experience in campaign performance measurement and KPI scoring.
  • Strong proficiency in coding languages such as Python, R, and SQL, alongside a solid grasp of mathematical principles.
  • Experience in digital ecosystems with an understanding of how platforms like Search, Content, Websites, and CRM interconnect.
  • Excellent problem-solving, critical thinking, and analytical skills.
  • Ability to navigate commercial environments, understanding the broader business implications of data-driven decisions.
  • Experience working in Agile environments.
  • Customer-focused with strong communication and presentation skills, capable of translating technical insights for non-technical audiences.
  • Team player with a collaborative approach across departments.
  • Solid experience with statistics, A/B testing, and hypothesis testing, including understanding statistical significance.

If you're ready to take on a senior role in a hands-on, collaborative environment, apply today!

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