Skill/Experience/Education
Mandatory
- Brand management Knowledge of branding and brand development.
- This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
- Campaign management Knowledge of the marketing campaign life-cycle.
- This includes planning, strategy, execution, and reporting of a campaign.
- Client/partner management/advising Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor.
- This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.
- This management and advising may occur directly or indirectly based on size of partner population.
- Consumer behaviour Knowledge of consumer behaviour (e.g., digital or traditional consumer behaviours).
- This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.
- Data analysis and synthesis Ability to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.
- This includes the ability to use data to add value to business planning and strategies.
- Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products. Industry knowledge Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one business and organisation.
- Marketing briefs Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
- Product positioning Ability to articulate key messages, features, and benefits to the target audience.
- Situation leadership Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution.
- This includes the ability to effectively address difficult questions, handle push-back from a high-level audience, and maintain a professional demean or while engaging in difficult or sometimes high-pressure situations.
- Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.