Our client is looking for an experienced Head of Marketing who can contribute to the research and development phase of new products as well as deliver a structured approach to launching new products to market. You will be responsible for the ownership and implementation of the marketing plan, delivering the marketing KPIs for the company. This is a results-orientated role with lead generation, product marketing and revenue generation being key metrics that are measured and essential to the company achieving its revenue goals. Having a strong digital skill set and experience in enhancing UX and customer-facing touchpoints is essential.
Company Benefits:
- Working Hours: 08:00 - 17:00 (40 hours), 1 day working remotely.
- 33 days annual leave including bank holidays
- Company Laptop and Smartphone Provided
- Competitive benefits package
- Flexitime
- WFH one day per week
- Early finish on Friday
Key Responsibilities:
- Working with the marketing team, the senior management and sales team to deliver an effective and successful marketing plan, ensuring the values of the business are always represented.
- Delivering a relevant and comprehensive marketing plan that delivers on the marketing KPIs, which are aligned to the business goals of the company.
- Enhancing the UX of the customer, with focus on our core customer segments -- paying particular attention to improving their resources and sales tools, which enable the sales teams to take our products to market. This includes the look and feel of all customer-facing touchpoints and materials, such as proposals and customer collateral.
- Generating relevant leads for the business to achieve its growth target.
- Supporting the growth and development into new categories and markets, by launching category-specific and sector-specific campaigns to raise our profile and generate leads.
- Supporting new product development by undertaking market and customer research.
- Launching new products to market and maximising their ROI.
- Growing the brand equity of our own brand, thus growing demand, loyalty and market share.
- Discovering potential new customer markets and executing the go to market strategy.
- Using marketing technology to deliver effective and integrated marketing campaigns.
- Writing copy in the correct tone of voice that succinctly conveys the relevant message for marketing campaigns.
- Compiling video and photographic case studies to articulate the company's strengths and capabilities.
- Exhibition and event management.
- You will be responsible for ensuring the correct messaging and positioning of the brand.
- Managing all marketing channels and the full marketing mix, including digital; social; website; offline
- Delivering the tangible outcomes of the marketing plan, ensuring best practice whilst delivering optimal results and performance.
- Working within a budget, to deliver the plan.
- Managing key stakeholder relationships and effectively communicating with stakeholders across the business, as well as external stakeholders such as the customer and supplier.
- Owning marketing KPIs, which includes responsibility for the measurement and ROI of marketing expenditure.
- Owning and optimising marketing supplier relationships and ensuring efficient and effective use of technological and creative resources to optimise marketing programmes.
- Commissioning, conducting and using customer and market insight to best inform our plans and to ensure the customer is at the heart of all we do.
- Monitoring and benchmarking competitor marketing initiatives.
Experience and Skills Requirements
- Ability to work in a fast-paced environment
- Minimum of 3 years' experience in B2B marketing
- CIM Professional Diploma or equivalent marketing qualification, such as undergraduate degree is advantageous.
- Experience of using marketing technology to deliver successful marketing campaigns.
- Product marketing experience.
- Very strong creative skills.
- Experience of writing and creating marketing campaigns.
- Very strong copy writing skills.
- Ability and experience of budget management is advantageous.
- Exceptional communication, presentation and interpersonal skills essential.
- Ability to work independently and within a team.
- Ability to manage workload and time independently
- Ability to drive initiatives and make things happen.
- Driven, innovative, passionate, inspiring.
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.