Job Title: PR Account Manager
Location: A mix of office-based (Ringwood, Hampshire), WFH
Salary: Competitive Salary + Benefits
Job Type: Full Time, Permanent
We are looking for a first-class PR Account Manager to join the McKenna Townsend team, to work across a broad range of fantastic, global clients. The successful candidate will have at least three years of previous PR/marketing agency experience. Experience in managing social media campaigns would also be beneficial.
About us
We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. Located in Ringwood, we are relentless in the pursuit of results for our clients - devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale. We have an excellent opportunity for a passionate, confident and creative PR Account Manager, with experience in social media, to join the team.
Role overview
The successful candidate will be a real all-rounder who can think big and still deliver on the detail. You'll be a self-starter and able to run your own accounts with bags of drive, energy and commitment.
Your day-to-day role will focus on PR and social activities. You'll be confident at presenting to clients and experienced in managing several clients at a time. We need someone with an eye for detail who can see campaigns through from start to finish. You'll be given a lot of responsibility and will be able to shape the role as you progress.
Key duties:
- Responsible for creating content for use across our clients' social channels and websites
- Social media artwork production (GIFs, video, animation)
- To support organic and advertising programmes (including resizing)
- Collaborate with various departments within the agency
- Work with social media influencers to develop creative solutions
- Attend client shows and events to capture primary content
Key duties
PR management
- Understanding and use media knowledge and relations to the benefit of clients
- Creative storytelling across a wide variety of channels
- Form relationships with key influencers
- Develop and maintain excellent relationships with clients and relevant media
- Copywriting - press releases, literature, social media content, general messaging
- Website - updates to content and web stories
- Able to represent the agency at client meetings - taking briefs, developing them and then confidently presenting back
- Working closely with the wider team to help deliver fully integrated campaigns that are creatively excellent
- Understanding clients' marketplaces and applying that thinking to cutting edge, results-driven campaigns
- Identifying new business opportunities - both organic and new
Social media management:
- Planning
- Building and developing audiences
- Developing creative and engaging multimedia content
- Managing the day-to-day handling of all social media channels, such as LinkedIn, Facebook, Twitter, Instagram and TikTok
- Posting/scheduling
- Setting up and managing advertising programmes
- Monitoring channels and reporting
- Audience engagement
- Benchmarking/KPIs/ROI
- Campaign management
- Competitor tracking
About you:
Key requirements & skills:
- Solid understanding of PR and social media disciplines
- At least three years' experience
- Excellent copywriting and editing skills
- Understanding and experience of using and delivering social media campaigns for clients
- Creative skills for contributing new and innovative ideas
- Excellent team working and collaboration skills
- Strong organisational skills, with the capacity to prioritise and work across multiple accounts
Personal skills:
- Great team player
- Client likeability and trust
- Proactive, confident attitude
- Strong attention to detail
- Adaptability and flexibility
- Ability to work under pressure and to tight deadlines
Benefits Include:
- Competitive salary
- Pension
- Generous holiday allowance
- The opportunity to work with some fantastic, global clients
Next Steps:
If you wish to apply for this role, please click on APPLY and supply your CV and covering letter, as well as current remuneration.
Candidates with experience of; PR Account Manager, PR Account Director, Account Management, PR Manager, Social Media Manager, Communications Manager may also be considered for this role.