Email Marketing Manager
Fintech
£45,000 - £50,000
A Fintech that was founded in 2016 are looking to further develop their Marketing function with a Email Marketing hire.
Reporting into the Senior Marketing Manager you will be responsible for email marketing, automated user journeys, leading nurturing programmes and reporting.
Ideally you will have 2+ years experience in a CRM & Email role and in a similar industry, Finance, Fintech, Property, Wealth Management etc. The business is performing incredibly well and have some exciting growth plans this year!
Responsibilities
- Create, schedule and execute all CRM emails, regular and solus newsletters, event management, marketing automations and existing processes to all customers (both B2C)
- Manage the communication and email marketing calendar with key senior stakeholders
- Provide regular reporting of email metrics and insights to the Marketing team and wider business
- Set up and management of the operations side of their internal virtual events, including email invitations and follow ups
- Deliver growing levels of engagement, conversions, and performance across email, push and other cross-channel communications
Requirements
- Previous experience in a CRM/ Email Marketing role, with an interest in Fintech
- Ideally 2+ years experience in a CRM position
- Knowledge of A/B testing and optimising content to improve open, click-through and registration rates
- Strong understanding on best email marketing practice
- Experience working with automation and CRM tools (MS Dynamics 365 and ClickDimensions would be ideal)
- Hands-on, motivated and ability to work with multiple stakeholders
- HTML for email building is a plus