Role: CRO Manager – Conversion Rate Optimisation Manager – Travel
Location: London – 1 or 2 days in the office.
Salary: Up to £50k
Benefits: PMI, Highly Competitive Pension and Travel discounts
The first thing to highlight here is this role is the first of it's kind within the business, they have spent the last 6 months rebuilding their data reporting and getting the business for a role like this. The travel company has an average monthly visitor count of 25 million across Web & App so it was a necessary step. You will be responsible for the CRO of their entire website, this is a big-picture role where you can be as hands-on with CRO as you wish (they have an agency to support on CRO projects), it's all about finding the opportunity to improve and manage the project from there.
The client is a leading Travel agency based in London they have taken on feedback from their employees and most provide a truly hybrid approach to working. They have no standing requirement to be in the office, they leave it down to the managers of each team to figure out how you work best, typically people are in the office once or twice a week. They have seen a big opportunity within their industry to grow and expand and are using digital as a main pillar of their acquisition strategy.
ABOUT THE ROLE
The role is going to be working directly with the Head of Data and the Head of Website, the CRO Manager role works as a key member of this team and is a position they see as being of great importance over the next few years. The role will have full autonomy of CRO, constantly working with the agency to improve customer journeys and making sure every possible customer converts. If you like variety you are going to have access to a unique selection of challenges. With 25 million visitors across web and app there is plenty of customer journeys and basket abandonment to review.
The business defines itself as a Travel brand, they have been in operation for multiple decades and are a cornerstone of the Travel industry. There main website has been the most visited travel website for a number of decades.
You will be expected to self-manage tasks and work as a "Consultant", working with multiple stakeholders to establish their needs or goals from the Social Media department. The work will be incredibly varied, no day will be the same. You will get exposure to all sorts of problems and challenges over business.
Responsibilities
- Working with design, development, and product teams to enhance user experience and remove pain points in the conversion process.
- Implementing A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and drive conversion improvements.
- Ensuring consistency in branding, messaging, and user interface elements to maintain a seamless user journey.
- Utilising insights from user research, heatmaps, usability testing and analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Conducting thorough analysis of user behaviour and funnel performance to identify areas for improvement.
- Generating regular reports and actionable insights from conversion rate performance and test results.
- Monitoring industry trends and competitor activities to identify opportunities for optimisation and innovation.
EXPERIENCE NECESSARY
- Experience in digital product management, digital marketing or e-commerce with a focus on conversion rate optimisation.
- Proficiency in web analytics and experimental / CRO tools such as Google Analytics, Adobe Analytics, WTO or similar platforms.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
- Experience with A/B testing, multivariate testing, and other experimentation methodologies.
- Excellent communication and stakeholder management skills with the ability to work cross-functionally and influence change at all levels.
- Knowledge of web design fundamentals, UX/UI best practices, and usability testing methodologies.
- Desirable
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Experience using a tag management solution such as Google Tag Manager or similar.
- Knowledge and some use of JIRA and Miro would be beneficial.
TO APPLY
If you think you've got what it takes, you can share your Linkedin profile or email me a CV – it doesn't have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Max Tullis-Turner
Practice Lead, Digital
Blue Pelican