Join Highland Broadband as our Platforms & Content Manager!
This is an office-based role in Edinburgh City Centre (Don't want you to waste your time if this is not convenient!)
About Us: At Highland Broadband, we are on a mission to bridge the digital divide by delivering high-speed, affordable internet to underserved rural and urban communities. We are a customer-focused internet service provider passionate about ensuring everyone has access to reliable digital connectivity. As we continue to grow, we are seeking a talented Platforms & Content Manager to help us enhance our digital presence and drive engagement across multiple channels.
Position Overview: We're looking for an experienced Platforms & Content Manager to lead our digital marketing efforts across all owned (website, email) and managed (social media) platforms. In this role, you'll manage a team, including a Web Editor and Social Media Specialist, to ensure all content is engaging, optimized, and aligned with our mission of serving underserved communities. A key part of your role will be leveraging local community Facebook groups to increase awareness, engagement, and sales. You will also take ownership of our website's user experience (UX) and manage the e-commerce journey, ensuring a smooth and intuitive online experience for customers.
Key Responsibilities:
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Team Management:
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Lead a team comprising:
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Web Editor: Responsible for website content, blogs, and email marketing.
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Social Media Specialist: Manages all social channels, community engagement, and strategy execution.
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Provide mentorship, support, and feedback to ensure the team's goals are achieved.
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Maintain consistent messaging and tone across all content platforms, aligning with company objectives.
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Content Strategy & Creation:
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Develop and implement content strategies across blogs, emails, and social media that drive awareness, engagement, and conversions.
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Oversee SEO-optimized content creation to boost organic traffic and search engine rankings.
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Collaborate closely with your team to ensure high-quality, on-brand content across all channels.
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Website & UX Management:
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Work with web development teams to enhance website UX, ensuring a seamless and intuitive e-commerce experience.
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Monitor and optimize website content for better performance, customer satisfaction, and SEO.
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Improve the online customer experience by maintaining a robust knowledge base and clear FAQs to reduce service inquiries.
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Email Marketing:
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Lead the planning, development, and execution of engaging email marketing campaigns.
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Ensure email content aligns with marketing goals, driving engagement and conversions.
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Analyse performance and continuously improve email strategies for better results.
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Social Media Strategy & Community Engagement:
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Develop strategies to leverage local community Facebook groups for increasing brand visibility and driving sales.
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Work closely with the Social Media Specialist to execute campaigns that foster community engagement and a local presence.
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Oversee all social platforms (Facebook, Instagram, TikTok, LinkedIn), driving growth and interaction with local audiences.
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Ensure timely and meaningful engagement across all social platforms, maintaining a strong community connection.
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Performance Tracking & Reporting:
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Track and analyse performance across digital platforms (website, email, social media) using Google Analytics and social media tools.
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Use insights to optimize strategies, ensuring continuous improvement in engagement, UX, and conversions.
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Stay updated on industry trends and digital marketing best practices, especially in SEO, UX, and social media.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in digital marketing or content management, including team leadership.
- Strong knowledge of SEO, social media marketing, and email marketing.
- Experience developing social media strategies, with a focus on engaging local communities via Facebook groups.
- Proficiency with tools such as Google Analytics, social media management platforms, and email marketing software (e.g., Mailchimp, HubSpot).
- Excellent leadership, communication, and project management skills.
Preferred Skills:
- Experience with website content management systems (e.g., WordPress) and UX design.
- Basic knowledge of HTML/CSS for website content updates.
- Familiarity with e-commerce platforms and conversion optimization.
Why Highland Broadband? Join a company committed to closing the digital gap and making a tangible difference in underserved communities. You'll be part of a fast-growing, mission-driven team that values creativity, innovation, and collaboration. At Highland Broadband, we offer a supportive work environment with plenty of room for personal and professional growth.
Ready to Make an Impact? Apply now to become a key player in shaping Highland Broadband's digital future while connecting communities that need it most.