Quest Search & Selection are partnering with a leading B2B Health-Tech business who partner with some of the largest Healthcare. The business is growing from strength to strength, with over 42 million visitors per year to their website.
The role of Digital Campaign Manager is to leading marketing campaigns to drive B2B acquisitions and revenue. In this role you will be involved in the planning, executing, and reporting on the performance of campaigns.
The role and responsibilities Digital Campaign Manager role-
- Support the creation of email automation series and collateral for new customer onboarding.
- Run value-driven engagement campaigns to promote customer retention.
- Design and deliver lead nurturing workflows for targets, both time-specific campaigns and evergreen for website conversions.
- Lead the generation of campaigns, including other products such as webinars.
- Forwarding new leads to the Client & Account Management teams.
- Use HubSpot to report on the effectiveness of campaigns, learn, iterate, and provide monthly reports on marketing engagement metrics.
- Assist in maintaining the website and generating content for social media and other channels.
- Ad-hoc help on Trade Marketing requirements and delivering upcoming conferences and events.
To be successful in this Digital Campaign Manager role -
- Ideally having 4+ years Marketing experience in B2B Space.
- This is working in a small team of 4 where you do not have a direct report, so will suit someone who likes to be hands-on.
- Ideally have experience in the Pharma, Med-Tech and life science background
- Have extensive experience running multiple B2B campaigns via email marketing
- Hub spot experience is essential
- Experience in commercial marketing and clear vision to drive results working closely with the Sales & Customer Retention team
- Email automation experience is essential
- If you have experience with Paid (PPC), Search & Affiliate Marketing this would be highly desirable
- Working closely with the Creative and Graphic Designers on the campaigns
- Good understanding of Google Analytics and UTM tracking.
- Excellent verbal and written communication skills.
Benefits of this Digital Campaign Manager role -
- 25 days holiday
- Onboarding support, Training & Development
- Hybrid working
- Contributory pension
- Life Assurance
- High growth and B-Corp organisation
- Medical Insurance and Dental plan.
- Attractive discounts on gym memberships and retailers.
This is an excellent opportunity to join a business with a positive impact. If this role sounds like you please apply today quoting the reference no. JO-2407-113089
We request that candidates send their CV as a Microsoft Word document where possible.
Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.