Product Marketing Team - Marketing Co-Ordinator
Position Overview:
Your role involves developing, implementing, and reporting on both proactive and reactive marketing campaigns and strategies across multiple channels for our customers and suppliers whilst working closely with our procurement team. This position may also require additional duties and overnight stays.
Key Responsibilities:
Product Marketing:
- Develop and manage targeted marketing campaigns and strategies to promote our key product categories: Building Materials, Landscaping, Timber & Joinery, Kitchens & Bathrooms, Plumbing & Heating, Tiles, Shop and Tools.
- Lead the day-to-day activity, campaigns, comms and short-term strategy for product categories by liaising with the Product Marketing Manager as well as suppliers and the Procurement Team.
- Utilise customer data, feedback, and other campaigns to identify opportunities for improved product focused campaigns and promotions.
- Analyse business types when planning a campaign to capture the target audience.
- Adopt a full-channel approach to campaigns including digital channels as well as providing assets to the branch network when suitable.
- Execute product focused strategies to enhance the customer experience and increase sales.
Supplier Partnership Opportunities:
- Collaborate closely with suppliers to understand their marketing needs and objectives, working to their available budget and planning joint campaigns that promotes both MKM and the supplier brand with clear objectives and KPI's.
- Align supplier marketing campaigns and activities with the marketing calendar.
- Align supplier marketing plans with key business objectives.
Analysis and Reporting:
- Monitor and analyse key business metrics such as product sales, brochure requests, website views and users, social media and paid search metrics and key email metrics.
- Monitor and analyse the performance of marketing activities, using KPI's including ROI.
- Create and utilise reports to communicate results, offer recommendations, and implement improvements.
Additional Duties:
- Use your marketing experience and knowledge to mentor and support team members.
- Manage various administrative tasks related to marketing initiatives, including budget management and project coordination.
- Travel to branches and other locations will be required, which may involve overnight stays.
- Take ownership of specific marketing software and tools, ensuring their effective use to help achieve marketing objectives.
- A strong understanding of digital marketing is desirable.
Desired Skills:
- Experience in a fast-paced business
- Experience with budgeting for campaigns
- Experience in building, executing, and evaluating email marketing campaigns.
- Strong understanding of Google Analytics
Required:
- Minimum 3 years' experience in a marketing role
- Full UK driving license.
- This role is predominantly office based with flexible working once settled and so it is a requirement that the appropriate candidate is local to the East Yorkshire / North Lincolnshire areas.
BENEFITS
- A competitive pay package.
- Generous discretionary bonus scheme.
- People orientated culture.
- Substantial staff discounts.
- Training and development opportunities.
- Holiday scheme which rewards length of service.
- Perkbox discounts
- Contributory pension scheme
- Performance related bonus
- Financial Planning Support
- Cycle to work scheme
- Free parking
- Enhanced Maternity
- Enhanced Paternity
- Substantial Employee Discount
- Employee Assistance Programme
- Mental Health Support
MKM is the leading independent builders' merchant in the UK, and we were established in 1995. Our people are what make us unique in what we do. Today we have more than 127 branches and over 3000 employees nationwide. Whilst we continue to grow, we are constantly striving to always attract, recruit, retain, promote, and support a diverse mix of colleagues that create a sense of belonging to the 'MKM family' for everyone. We hope you will join us on our journey!