Our client is at the forefront of their industry and is a UK award winning designer of high-quality products, committed to driving innovation and excellence. They are looking for a dynamic Digital Marketing Executive to join their team and help elevate their online presence.
Key Duties:
- Develop and execute digital marketing strategies aligned with business goals.
- Identify target audiences and create detailed customer personas.
- Plan and manage digital campaigns across various channels, including social media and email.
- Oversee social media accounts, create engaging content, monitor comments, and respond to enquiries.
- Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic traffic.
- Design and execute email campaigns, segment email lists, and personalise content.
- Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pages.
- Write compelling blog posts, articles, and website content, and create visual content like infographics and videos.
- Measure key performance indicators (KPIs) and generate regular reports on campaign performance.
Skills and Knowledge
- Proven experience in a B2B environment, marketing a technical product.
- Degree in Marketing, Business, or a related field.
- Extensive experience as a Digital Marketing Executive or similar role.
- Expert knowledge of WordPress and proficiency in digital marketing tools.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication and teamwork abilities.
- Creative mindset with the ability to adapt to industry trends.
Why Join Us – salary and benefits
- 37.5 hour week – 8.30-5.00
- 23 days holiday rising to 25 days after 3 years service
- Contributory Pension
- Free onsite parking
- Opportunity to work in a dynamic and innovative environment
- Collaborative team culture
- Continuous learning and professional development opportunities