An innovative and successful global gambling brand is looking for a well-rounded Mobile Marketing Manager to join their ever-growing performance team. Along with a salary of £50,000 per annum, you will also receive 24 days annual leave (rising with service), hybrid working (2 days from home), an annual bonus, free private healthcare, life insurance, fun team socials and complimentary fruit and snacks.
You will be joining a team that acts as an internal agency to stakeholders around the world to define and deliver against performance plans. They have a multi-million-pound digital performance budget focused across many countries with plans to enter many new markets over the next few years.
Key responsibilities for the Mobile Marketing Manager:
- Set up, plan, optimize and report back on performance across campaigns, including but not limited to: App-to-app Display (via Ad Networks), DSPs, Apple Search Ads, UAC, FB App Campaigns.
- Working with management globally to plan, deliver and execute successful monthly, quarterly and annual plans for channels
- Closely monitor and deliver performance within the defined KPIs (growth volume, CPA and LTV)
- Report channel performance on a daily/weekly/monthly basis to all relevant stakeholders
- Developing and delivering complex strategies and also explaining them to nurture junior members of staff and non-digital stakeholders
- Assist on the in-housing of additional markets in 2024 for the relevant channels as per the approved internal in housing migration plan
- Work closely with internal BI team and in house Analyst to identify cost saving opportunities and further enhance campaign performance
- Develop robust tracking and measurement systems to ensure we understand the performance of campaigns accurately, working with BI/MA and other stakeholders as required.
Skills and Experience of the Mobile Marketing Manager:
- Extensive experience in the Mobile Marketing field in the UK, with other market experience hugely beneficial
- Experience across all performance platforms with a core focus in Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads
- Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day ops, including but not limited to: MMPs (such as AppsFlyer, Adjust, Singular, etc), Mobile Fraud Prevention Tools, Traffic Guard/Firebase/GA4
- Strong understanding of current online marketing concepts, strategy, and best practice
- Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within the mobile marketing industry.
- Experience working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences
- Must be data focused with the ability to gather data, provide actionable incite and share it in a digestible fashion
- Must have strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources
To apply for this role as Mobile Marketing Manager, please click apply online and upload an updated copy of your CV.
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