Gleeson Recruitment Group are pleased to be exclusively working with a leading Health and Wellbeing Ecommerce business, born and bred in the West Midlands to recruit for a Brand Manager on a permanent basis.
This business a lot to shout about from its innovative products, talented team, loyal customers, bold branding and a great success story. All this has led them to be one of the fastest growing businesses in the UK and they are growing from strength to strength - this is not a business to pass up on!
We are looking for a talented and driven Brand Manager to join the team and continue the success!
Job title: Brand Manager
Location: Birmingham City Centre
Salary: £35,000-£45,000
Start date: June - August 2024
Contract: Full time, permanent
Hybrid: 2 days per week office based
The role:
In this role you will develop and implement overall brand strategy to deliver a category-leading brand.
Your work will ensure the brand is a market leader and increases brand awareness through day to day brand initiatives. You will work cross functionally to drive demand and loyalty.
We are looking for a strategic thinker who is able to look at the wider picture in detail and this is a critical role to the business.
Key Requirements:
- Collaborate with the Head of Brand to execute brand strategy, and yearly and seasonal marketing plans and schedules, ensuring alignment with brand and company objectives.
- Engage with external agencies and internal stakeholders across all platforms, maintain website content, and enhance site performance for improved search rankings.
- Create effective digital campaigns in partnership with the internal creative team, to support on creative briefs and writing brand messaging.
- Liaise closely with the Insights team to drive decision-making based on insights for brand tactics and long-term strategic initiatives.
- Focus on driving revenue through all available channels while fostering brand growth.
- Maintain and oversee budgets.
- Provide reporting and updates to stakeholders on brand metrics, performance, and project timelines.
- Develop comprehensive briefs for both internal and external agencies.
Candidate Criteria:
- Experience working across various disciplines, functions, and channels.
- Experience with multiple product SKUs.
- Creative flair
- Strong copywriting skills.
- Ability to work to tight deadlines across multiple projects
- Ability to communicate effectively across different levels and disciplines.
- Experience in managing agencies or third-party vendors.
- Track record of delivering on brand objectives.
- Excellent communication and project management abilities.
- Proven experience and success in brand management.
- Self-starter and self-motivated.
Please apply for more information
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