Our client are a fast growth business.
They are now looking for a CRM Executive to join the team
Job Description:
- Primary focus on customer email, SMS and push campaigns including newsletter, promotional activity and referral.
- Campaign ownership from start to ?nish including planning, delivery and analysis.
- Responsible for the whole email creation process, including some basic image and HTML amends where required.
- Using email marketing design and delivery best practices, responsible for accurately collating and articulating design briefs to creative colleagues.
- Own campaign QA testing (content and technical) as well as managing deployment via the Customer Engagement Platform.
- Manage customer segment and selection process from de?ning targeting approach to writing data selection briefs through to delivery of campaigns.
- Report on segment volumes, campaign counts and produce campaign forecasts.
- Monitor campaign stats from delivery > conversion and produce daily/weekly and monthly reports and comment on performance using data.
- Produce campaigns in collaboration with the wider marketing team.
- Propose campaign and audience tests to improve key success metrics.
- Write and proof copy for campaigns.
- Understand competitor email activity and be on top of wider email marketing trends to highlight opportunities for future campaign improvements.
Personal Speci?cation:
- Ideally from a B2C marketing background or has gained experience through a placement/marketing degree.
- Understanding of email marketing design and delivery best practices.
- Experience with ESP/Marketing automation or CRM technology.
- A high level of written competency, excellent written skills and ability to produce accurate written briefs.
- Strong organisation and coordination skills with excellent time management and planning. Ability to plan and manage multiple campaigns and tasks.
- Excellent attention to detail.
- Logical and methodical - able to follow processes, formats and naming conventions.
- Competent in Excel and/or Google sheets.
- Experience in understanding how to read data and trend insights.
- Comfortable with numbers and reporting on performance.
- Able to work well independently and collaboratively, in-person and remote.
- Able to take ownership and responsibility for the work they produce.
- Basic hands-on HTML experience for editing and amends.
- Basic experience of design packages such as Photoshop/Sketch.
- Basic understanding of segmentation.
- A strong team player, keen to learn with a positive mindset and curious nature.
Excellent package on offer