Commercial Product Manager
Baldock
£60,000 - £75,000 depending on experience
SF Recruitment are working exclusively with a specialist manufacturer based in Baldock to recruit an experienced Commercial Product Manager.
Job Purpose:
- Developing and implementing commercial product strategies according to company goals and objectives - aiming to accelerate sales revenue and margin growth.
- Identification and internal management to gain entry to strategic markets and opportunities that are applicable to Group products and technologies.
Duties and Responsibilities:
- Develops and executes strategic and tactical marketing plans for entry into alternative markets in line with group strategic vision and mission.
- Responsible for developing and executing new proposition launch plans including customer segmentation and targeting, development of value proposition, positioning and key messages.
- Market expert; Understands / interprets customer needs, anticipates market changes, competitor activity and trends and adapts strategy accordingly.
- Engages with thought leading individuals, organisations and trade associations to develop effective Market Access strategy
- Commissions, collects and interprets customer insight through regular VOC activities to enable new proposition development - ensures customer insights are communicated to relevant internal stakeholders to drive product/service development.
- Develops KOL (Key Opinion Leader) strategy and nurtures relationships with key thought leaders, trade organisations and societies to reinforce service/ product positioning, key messages and drive growth through advocacy.
- Development of promotional tools, collaterals, sales materials and promotional activities to support sales activities and promotions
- Development and implementation of sales training and education plan to support marketing campaigns - utilising live events and digital media aligned to existing or potential selling cycles
- Development of PR publication plan to support brand strategy
- Collaborate with Sales to implement campaigns including customer targets, engagement plans and sales KPIs.
- Work with internal teams to develop and implement communication plan including advertising, trade shows, customer focus groups, digital and social media. Implement KPIs to track campaign performance and ROI.
- Provides ongoing support for proposition management post-launch
Competencies:
- Constructive Teamwork: co-operates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals; values differences.
- Effective Communication: communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
- Influence: challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
- Initiative and Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results.
- Innovation: produces fresh and imaginative ideas and solutions; eliminates non-valued added activities.
- Professional Expertise: demonstrates specialist knowledge and expertise; participates in continuous professional development.
- Time Management and Prioritisation: demonstrates skills in time management and delegation; prioritises according to demands and allocates resources effectively; has the ability to multi-task.
- Analysis and Problem Solving: quickly understands and analyses complex issues and problems; comes up with sound and rational judgments to ensure the right decision is reached.
- Delivery - drives towards achieving results and holds others accountable to commitments
Qualifications:
- Business development experience - identifying and developing new markets.
- Professional degree or equivalent in Business.
- 5 years B2B or B2G marketing experience - sales experience preferable.
- Proven product management & Marketing expertise, ideally within an engineering / manufacturing sector
- Experience of developing and marketing solutions / value add products
- Experience developing strategic marketing plans that drive customer lifetime value.
- Development of value proposition based marketing campaigns based on customer and end user challenges / opportunities
- Successful track record in programme management & product launch
- Proven track record of executing projects and tactical plans.
- Ability to interact with customers at differing levels including industry thought leaders.
- High level of business management and financial acumen.
- A nationally recognised sales qualification or equivalent
o Degree
o NVQ
o City & Guilds
o Evidenced in-house training
- Demonstrable & referenceable experience in a senior Commercial role and in the supporting of sales teams selling technical / physical goods on behalf of a manufacturing organisation
Personal Attributes:
- Demonstrable and evidenced commercial product management skills
- High level of attention to detail
- Intuitive / creative in identifying and influencing the development of products to meet client requirements
- Ability to interact with corporate clients on a commercial and technical level
- Flexible, able to cope with changing requirements
- Able to travel domestically and internationally at short notice as and when required
- Capacity for multi-tasking
- Well presented