Market Analyst / Forecaster - London
We are seeking an experienced Marketing Analyst/Forecaster to join our delivery team. You will be working closely with senior market forecasters to refine and improve forecasting models for high-profile projects within the Telecoms, Media, and Entertainment industries.
This for our client who are a Global Business Intelligence, Publications and events group. This will be on an initial 7 month contract, mainly remote working with minimal travel to London and Inside IR35.
Role Overview
This role offers a unique opportunity to leverage your research and analytical skills to address industry-specific challenges, identify key market trends, and develop forecasts that inform our clients' strategic decisions.
Key Responsibilities
- * Lead the forecast production process for assigned deliverables, working across all phases from Business Understanding to Deployment.
- * Maintain and update forecast models using Power Query, Alteryx, and Excel, ensuring data quality, accuracy, and consistency.
- * Preprocess and analyze time-series, cross-sectional, and panel data from various sources.
- * Apply statistical techniques to identify market trends, create forecasts, and develop scenario-based analysis.
- * Collaborate with internal subject matter experts and stakeholders to refine and validate forecasts.
- * Produce clear and consistent documentation of forecasting methodologies, assumptions, and outputs.
- * Use PowerBI, pivot charts, and tables for data visualization and analysis.
Key Skills and Competencies
Essential
- * Proficiency in Power BI and Excel Data Models (Power Query and DAX experience required).
- * Expertise in data modelling and visualization; solid understanding of relational databases.
- * Demonstrated ability to build and refine market forecast models using statistical techniques.
- * A degree (2.1 or higher) in business, economics, statistics, mathematics, or related field.
- * Strong problem-solving skills, self-sufficient, and proactive in identifying and solving issues.
- * High numeracy with solid knowledge of statistical techniques.
- * Excellent communication skills for engaging with senior stakeholders across the business.
- * Strong research skills and an inquisitive mindset for analyzing industry trends.
- * Ability to assess the impact of economic factors on market development.
Desirable
- * Experience with Python for data analysis and forecasting.
- * Knowledge of the Entertainment & Media industries.
- * Experience working with large datasets and complex data models.
- * Strong writing skills for producing research reports on trend analysis and forecasting methodologies.
- * Meticulous attention to detail and a methodical approach to work.
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.