Role: Marketing Manager
Reference: KB44
Location: Aldershot – 1 Day Working From home
Salary: £50,000
Working hours: Monday to Friday 9am – 6pm
First Military Recruitment are currently working with a industry leading Marketing business, looking to bring in an innovative Marketing Manager to continue the progressive business objectives.
This Marketing business covers multiple sectors such as, health and fitness, retail, education and entertainment groups, providing advertising solutions to drive growth in revenue and brand recognition.
As a Marketing Manager you will be at the forefront of leading a dedicated team to grow local businesses, build eye catching brands and audience insights whilst expanding revenue generation.
The Benefits for the Marketing Manager role:
- 22 days annual leave + Bank holidays
- Matching your pension contribution
- A heavy focus on investing in staff through courses & qualifications
- Free parking on site
- Rewards - Company parties & a yearly ski trip
- Subsidised gym membership
Your duties as a Marketing Manager:
- Annual Marketing Plan & Brand
- Develop insights into key advertising client sectors to support the sales approach
- Develop good working relationships with the primary trading customers
- Manage the business's brand guidelines, media positioning & core value and ensure our in-house design team adhere to them
- Undertake regular benchmarking exercises across the sectors to assist develop business competitive advantage where necessary
- Oversee the development of an annual sales & marketing plan
- Produce engaging, thought-provoking, insight-driven pieces for advertisers & their agencies on lead networks mainly via B2b Email, Web & Social Media channels
- Ensure we have a ‘live' set of credentials that can form the basis for pitches to landlords & other potential partners
- Create media packs & other specific sales materials
The ideal Marketing Manager candidate:
- Solid working knowledge of cloud based MS & Adobe packages, including MS Dynamics for CRM, an associated email system called Click-Dimensions & Creative Suite
- Experience and interest in the wider media, marketing & communications sectors
- Knowledge of Audience insights & research experience and data/analytical skillset
- Previous experience of Copy-writing capability and design/visual comms competency
- High level of attention to detail
- Ideally 7+ years of relevant experience in B2B marketing roles ideally from the media marcoms or a similar sector