Digital Marketing Manager
Leeds, West Yorkshire
£28k-£35k plus excellent benefits
Our client is a successful online retailer and they have a requirement for a Digital Marketing Manager. Your main focus will be optimising their B2B and B2C websites, maximising sales through merchandising, UX and on-site conversion. You will manage an assistant, who will help with the more administrative elements of this. You will also be responsible for both the strategy and execution of performance marketing (paid digital advertising, SEO and email). You'll need to work closely with other members of the marketing team in order to leverage content, data and promotions and drive ROAS in these channels. In short, the successful candidate will apply their ecommerce experience to optimise their website portfolio, email performance and user experience.
Key Responsibilities:
Achievement of KPIs for website and performance marketing channels
Revenue and cost management with a focus on customer conversion to online purchasing
Drive customer engagement and sales with a focus on upsell, cross sell and increasing customer retention
Support the brand teams in planning and delivering product, campaign and promotion launches
Manage and optimise UX best practices across the website including search results, product merchandising and utilising user flow heatmapping to direct decisions.
Create, manage and optimise Google and Meta ad campaigns
Create and manage website content (homepages, navigation, landing pages, PLPs, PDPs)
Collaborate with our external agencies to maximize the value of partnerships and establish a strategic road map for the development of websites.
Create, monitor and optimise the performance of website promotions and campaigns
On-page and technical SEO
Oversee email marketing platform, as well as creating and managing workflows to improve the UX
Analyse and report on the performance of all our digital marketing channels
Stay updated on ecommerce and performance marketing trends, best practices, and emerging technologies
Requirements:
Experienced Digital Marketing professional who has been 'hands-on' with all of the responsibilities outlined above
Track record in improving online sales performance, conversion, UPT, AOV and minimising customer drop off
Experienced in using ecommerce platforms, ideally BigCommerce
Experienced in the following platforms is ideal but not essential: Google Analytics 4, Google Tag Manager, Klaviyo, Attraqt and Styla
Ability to confidently communicate at all levels, including with senior management
Strong analytical and numerical skills with a close eye for detail