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We are currently recruiting for a Sales Team Manager to be responsible for developing a high-performing sales team covering the Yorkshire / North East region, ensuring the achievement of sales targets and growth. This role will Report into the Branch Manager Establish appropriate tactics to achieve the team's market share, profit and other key aims for sales in a defined area. Contribute to the company's knowledge of the marketplace. Monitor and review their team's customer contact strategy through internal systems Coach and motivate of sales team to achieve sales-related targets and key indicators. Manage discount levels and activity of their team. Develop team to maximum potential. Be responsible for the health, safety and well-being of their team. Developing strategies to promote the company's products and services. Hiring, training and motivating sales teams. Preparing sales forecasts, and establishing sales goals for the Area Sales Managers. Collaborating with customers to identify their needs and improve results. Establishing best practices and enforcing compliance. Performing market research and collecting customer feedback to improve service delivery. Evaluating performance, compiling sales reports and submitting them to senior management. Essential Skills Demonstrates the capability to coach and manage a regional sales team Ability to understand the commercial implications of their actions Results-oriented, customer-focused, enthusiastic and proactive A minimum of 5 years of Materials Handling/ Capital Equipment sales ideally within the Fork Lift Industry. Strong new business development skills. Personable ability to build strong relationships. Strong presentation and customer-facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling). Commercial acumen (need identification, market awareness, competitor awareness). Solution sales ability. Numerically competent. IT skills (Microsoft Office, email etc.). Excellent organisational skills Ability to absorb client information and communicate features and benefits to customers. The Benefits Hours of Work Monday to Friday 37 hours per week but may be more to fulfil the job requirements. Company Vehicle: Company Car Fuel card with private mileage benefit. Holidays: 25 days holiday. Pension: Company pension plan. Additional Benefits: iPhone Laptop Salary is not commission-based.