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We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be a seasoned professional with a strong understanding of digital marketing strategies, including Pay-Per-Click (PPC), Google Ads, Google Analytics, and Search Engine Optimisation (SEO). This role requires a creative and analytical mindset, with the ability to develop and execute effective digital campaigns to drive website traffic, increase conversions, and improve overall online visibility. Responsibilities: PPC and Google Ads Management: Plan, execute, and optimise PPC campaigns, with a focus on Google Ads (formerly AdWords). Conduct keyword research, create ad groups, and set up campaigns to achieve targeted goals. Monitor and adjust bids, budgets, and targeting parameters to maximise campaign performance. Implement tracking codes and conversion tracking to measure campaign effectiveness and ROI. Generate regular reports on campaign performance, including key metrics and actionable insights. Collaborate with internal teams and external partners to align PPC efforts with overall marketing objectives. Google Analytics and SEO: Utilise Google Analytics to track website traffic, user behaviour, and conversion metrics. Analyse data to identify trends, opportunities, and areas for improvement in website performance. Work closely on SEO to optimise website content, meta tags, and other on-page elements for improved search engine visibility. Monitor website rankings, organic traffic, and backlink profiles to assess SEO performance and identify areas for optimisation. Stay informed about search engine algorithm updates and changes in SEO best practices. Cross-Functional Collaboration: Collaborate with marketing and management teams to align digital marketing efforts with overall brand messaging and objectives. Provide insights and recommendations to stakeholders based on campaign performance and industry trends. Coordinate with external agencies and vendors as needed to support digital marketing initiatives.
Your New Organisation My client is a leading global consultancy specialising in infrastructure services. This role will be working closely with the healthcare sector developing innovative projects that enhance patient care and improve healthcare facilities. Your New Role As a Senior Mechanical Engineer, you'll play a crucial role in designing and delivering mechanical building services for healthcare projects. Your expertise will directly impact patient well-being and the efficiency of healthcare facilities. You will manage a small team of engineers and support junior members of the team with their development. You will manage projects, stay close to the finances, prepare fee estimates, design programmes using client specifications and agree project deliverables. What You'll Need to Be Successful Electrical Building Services Design: Showcase your successful track record in designing electrical building services systems for healthcare facilities. Project Leadership: Previous experience as a Senior or Principal Engineer, leading projects from concept to completion. Communication Skills: Excellent written and verbal communication skills, with strong negotiation abilities. Professional Membership: Membership in a relevant professional body, such as IET or CIBSE. Software Proficiency: Familiarity with software packages used for designing electrical building services (e.g., Revit, Amtech, Dialux). BIM Experience: Deliver projects using BIM software packages (Revit, Amtech, Dialux). What you'll get in return You will receive a salary of up to £55,000 per annum along with excellent benefits including pension and 25 days annual leave (excluding bank holidays). This role will present you with the opportunity to work in a dynamic small team and a clear career pathway into senior leadership. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk