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Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices. Skills Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness. Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events. Strong stakeholder management, partnership and influence. SMB marketing / FinTech. Able to connect multiple data sources and unearth patterns of meaningful insights. Responsibilities Analyse their digital media channel data and how it links to lead quality. Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales. Deliver insight to help optimise media spend. Implement digital attribution models. Work with their global partners to streamline the lead pipeline. Benefits Long contract Global company Free breakfast
PERFORMANCE AND INSIGHT ANALYST SALARY UP TO £35,000 HYBRID SOHO - 4 DAYS IN THE OFFICE THE COMPANY This creative marketing agency is seeking a Performance and Insight analyst to focus on performance reporting through social data/analytics. THE ROLE As a Performance and Insight Analyst, you can expect to be involved in the following: Use a range of platforms such as Netbase, Sprout including native platforms to measure, track and benchmark communication performance - mainly organic social. Engage with client stakeholders regularly. Give strategic and creative-led recommendations based on measurement learnings Work on a number of social insight briefs, designed to inform and inspire strategic and creative development across the client portfolio YOUR SKILLS AND EXPERIENCE Client facing experience Previous experience in social media reporting Experience with platforms like brandwatch/netbase/sprout etc Passion for social Attention to detail How to apply Express your interest by sending your cv to Valentine via the apply link attached to this page