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We have an exciting opportunity for an experienced Content Writer to join our expanding Marketing team. This is a fantastic opportunity to lead the direction and evolution of the LIMA brand strategy and produce creative content solutions for campaigns to drive our growth. For 25 years, LIMA has been a trusted MSP at the forefront of IT - partnering with the world's leading tech providers to deliver value for ambitious businesses across UK private and public sector. As a fast-growing SME entering the next phase of growth, we have recently defined a new strategy, restructured at the Board level, and taken on external investment. This new role will be instrumental in helping us achieve our goals. Role Responsibilities: Generate content to build awareness and customer engagement across marketing channels, including email, social, website, video, display and direct mail Create a robust content strategy & plan tailored to Lima's objectives Collaborate with cross-functional teams, including Marketing, Sales, Partners, and Product Manage the SEO content strategy to enhance search rankings Create compelling narratives which highlight LIMA strengths and value propositions for sales tenders Conduct analysis and stay up-to-date with industry trends to identify content gaps and opportunities for thought leadership Build and maintain relationships with industry influencers and partners to expand our content reach and amplify our brand Ensure content, advertisements, and communications adhere to regulatory compliance. Identify potential industry awards and manage the submission process. Develop a brand tone of voice guidelines alongside the marketing team Ensure a consistent tone of voice and messaging across all customer and employee touchpoints Analyse content performance using analytics tools and adjust the strategy accordingly to maximise ROI Support the bid and commercial team to ensure the tone of voice and product messaging is on brand across sales pitches Our ideal candidate will have: Previous B2B experience working in-house or agency Proven experience in content management, content marketing, or a related role within an IT managed service or tech organisation Excellent writing and editing skills, with the ability to craft persuasive and concise content. Understanding of SEO best practices and the ability to optimise content for search engines. Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools. Strong project management skills, including the ability to manage multiple projects simultaneously Highly organised with a strong eye for detail and ability to prioritise effectively Excellent people skills to interact with colleagues, cross-functional teams and senior management Hands-on and delivery focused attitude, committed to results and growing the business Ability to work well as part of a remote and onsite team with a focus on collaboration and sharing of ideas Benefits: Joining our team comes with a range of benefits designed to enhance your work experience and well-being: Time to relax with 25 days holiday (pro rata for part time employees), plus bank holidays. You will also have the option to buy or sell 5 days leave each year An additional paid day to celebrate your birthday with family and friends From day one you'll have access to Medicash our healthcare cash back plan and after two continuous years of service have the option to join our private medical scheme Access to ongoing training and development opportunities to help you grow in your career Enhanced maternity, paternity and adoption pay after two continuous years service Confidential counselling and support services to help you navigate life's challenges Salary sacrifice schemes to support you to save for retirement or purchase an electric car or bike Engage with your colleagues through team-building activities and events. Get prime view seats for the price of a standard ticket at the AO Arena, with full VIP treatment, guaranteed seats and access to a private bar REF-214 363