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PPC Executive - Fintech Location: Altrincham, Just south of Manchester commutable by tram Office setup 3 days in office, 2 from home Salary: Up to £40k base plus pension, healthcare, etc. You're going to be looking PPC campaigns for a rapidly growing Fintech/financial services firm with big budgets (millions a year), principally focused on generating new leads but also building brand awareness. You will be responsible for principally PPC,and a healthy budget in excess of £100k per month to deploy and optimise, but the role will broaden out to Paid Social and affiliates as part of a development plan. This market is fiercely competitive, so being on top of your numbers and ensuring keyword bidding strategies are on point are going to critical to success, especially when optimising ROI. As some of the key terms can be really quite pricey. But as we all know, it's not just about volumes, but also value. Especially when looking at audience types and ensuring those strategies are delivering the right kinds of audience. So you're going to want to ensure you're getting a decent return on that marketing investment. About the Business They're a rapidly growing Fintech, whose roots are largely cemented within the lending space and offering solutions that cater to small businesses and businesses looking to scale rapidly. They've been steadily growing over the last few years and now with the appointment of a new CMO they are kicking off a new acquisition phase. Their target audience tends to fall through the cracks of the major financial lenders. They have operations based in the UK and Asia, and operationally currently stands around 500 people. The business has recently appointed a new CMO who is undertaking a revamp of the company's marketing strategy and creating new positions as they mature the company's marketing capability, of which this is one. You will be reporting to the Head of Growth Marketing and be a part of her marketing team. Summary of responsibilities include: Create, manage, and optimise high-performing PPC campaigns across multiple platforms, including Google, Bing, Meta and LinkedIn. Continuously monitor and analyse campaign performance, identifying opportunities for improvement and scaling initiatives. Maintain regular performance reporting and analyse key KPIs including cost per lead, cost per acquisition % and utilise data to make data-driven decisions. Collaborate with cross-functional teams, including marketing, sales, and finance, to gain a comprehensive understanding of goals and forecasts. Identify new lead generation channels to test. Stay up-to-date with industry trends, best practices, and emerging technologies in the paid advertising landscape Manage multiple campaigns simultaneously, prioritising tasks and meeting deadlines effectively -Create and edit dedicated landing pages using a CMS(WordPress) Support the wider marketing team with creating compelling content, ad copy and posts. What we're looking for: Minimum of a few years' experience in a similar PPC role, with a proven track record of success. Knowledge and hands-on experience with PPC platforms, including Google, Bing and Meta. Experience with large PPC budgets - £50k per month. Familiarity with campaign creation, management and optimisation across key channels. Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely Desire to stay up-to-date with industry trends and continuously learn and improve Experience with Google Analytics 4 (GA4) including tracking key metrics, managing tags and conversion goals. TO APPLY If you think you've got what it takes, you can share your Linkedin profile or email me a CV it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Max Tullis-Turner Practice Lead, Digital Blue Pelican
Position: Digital Marketing Executive Location: Sale, Manchester Salary: £35,000 - £40,000 DOE BEFORE YOU APPLY: Please read through the whole job posting to ensure you are suitable for the role and have the essential skills. You must be local to Sale and happy to be in the office full time. I am currently working with a global leader based in Sale who are in the logistics and supply chain space. As they grow, they are now looking for an experienced Marketing Executive/Manager that can come in and help them with their marketing communications as well as bringing their SEO and PPC efforts in-house. Ideally, you will be an experienced marketer who can plan, implement and execute strategies, help with brand awareness and communications by creating engaging content, managing successful email campaigns and drive growth. They are seeking someone who has strong experience in SEO and PPC campaigns. So what are we looking for? ?Minimum 3 years' experience in a similar role ?SEO and PPC experience setting up and managing campaigns and budgets ?Strategy - planning, implementing and executing ?Ability to work closely with external agencies and stakeholders ?Website management ?Social Media Management - scheduling and managing campaigns ?Email Marketing ?Copywriting - short and long copy for both social posts, emails and blog posts Sounds interesting? Apply now with your updated CV and we will be in touch. Interview Process: ??1st Stage - TEAMS Call with hiring manager ??2nd Stage - F2F with the team Apply now to find out more! BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
An exciting opportunity for a driven and ambitious Marketing Manager to join a dynamic and rapidly growing property investment firm in Manchester. You will be joining a growing team and be the first hire into a marketing position within the business. Reporting directly to the Managing Director, you will be responsible for the overall marketing strategy and execution. You will have a creative flair and a keen eye for detail, as well as a way with words. The ability to communicate their tone of voice is essential and you will be responsible for a wide range of duties, ensuring their online presence and all marketing adheres to brand guidelines. The successful applicant will be someone who has a passion for the property industry, knowledge of Adobe Suite and the ability to create and design artwork for on and offline campaigns. You'll be able to work well both collaboratively and independently under minimum supervision. The Marketing Manager will be responsible for the following: Designing, creating and managing email campaigns are designed, built, sent and analysed (using internal systems such as Mailchimp and Brief Your Market) Liaising with key internal stakeholders, communicating campaign details to relevant parties Providing general support to the wider business and marketing team on and offline Creating general marketing literature (must be proficient in the use of design software such as Photoshop/InDesign) Evaluating customer research, market conditions and competitor data Devising appropriate on/offline lead generation strategies and working as a team to ensure they achieve maximum potential Analyse results across marketing channels and identify improvements where necessary Using the CMS to update the website regularly with fresh content Ensuring our online presence remains on brand and is up to date with the latest industry news The successful Marketing Manager will possess the following skills and experience: Educated to degree level or equivalent preferred, though applicants qualified by experience may be accepted. Genuine enthusiasm for marketing, especially online, is essential. Strong understanding of current online marketing concepts, strategy and best practice. Previous experience in a similar marketing role Excellent IT skills; Website CMS, all Mac applications and Adobe software Experience of PPC and SEO campaigns is advantageous. Keen attention to detail, including spelling and grammar, with a desire to deliver an excellent customer experience. Excellent communication skills, both written and verbal, ability to communicate messages in the company's tone. Experienced in Email Marketing and Social Media campaigns Previous experience in social media management Able to work alone with direction and to multi-task, work quickly and manage a workload that will vary from day to day. Able to work under pressure and meet strict deadlines. Package: Competitive base salary, £40 - £50,000 Incentive/Bonus scheme Company pension scheme Role autonomy Opportunity to advance in line with business growth?? Flexible working conditions (following probation) 25 days annual leave International incentive trips