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Are you a Marketing Manager with experience in creating, developing and implementing strategies that drive footfall, increase brand awareness and work to raise brand profile? This could be the role for you! So, why Parkdean Resorts? Well, besides the one-of-a-kind team culture and stunning locations across the UK, we can offer: Up to 50% off holidays with us 25% off holidays for friends and family 30% off park activities, food and drink Clear career progression pathways We want to be a force for good for our parks, people, and planet. Our passion is to secure the sustainability of our business, create positive change, and leave a green footprint for future generations to enjoy. What you will be doing... Responsible for implementing the marketing strategy to support our retail offering including Restaurants, Show Bars, F&B Brands, Activities & Leisure, Entertainment and Shops, to drive footfall, covers, spend per head and awareness, raising the Parkdean Resorts brand profile throughout the UK to educate and inspire new and existing customers. The role partners closely with our Retail Team, supporting the delivery of growth through integrated planning, execution and tracking of multi-channel plans and campaigns focused on accelerating the performance of key sites and new brand concepts via marketing, activations, and experiential tactics. The focus of the role is to drive customer awareness, retention, new customer acquisition and increase audience engagement. This role is a key element to the wider marketing strategy delivering the brand vision authentically and consistently and acts as a key connector between the marketing and retail team, working closely with retail to ensure effective creative execution and activity across all marketing touch points. Marketing Campaigns Work with the retail marketing team to help develop and expand reach of national campaigns to tailor on park activity. Define, build and implement effective and ambitious marketing plans to drive footfall and covers within agreed timelines and budgets, tracking performance to measure success and inform future initiatives. Monitor and analyse key performance indicators such as sales metrics, footfall, conversion rates and customer feedback to evaluate the effectiveness of marketing initiatives and identify areas for improvement. Oversee the execution of marketing campaigns across various channels such as digital, print, social media and events. Plan and execute on park promotions, events and displays to drive foot traffic, increase sales and enhance the overall on park experience. Work with external design and print agencies and key internal stakeholders to project manage core menu updates and roll out of all POS to parks. This includes updating menus, proof reading and distribution of collateral within a timely manner. Assist in co-ordinating and supporting photo shoot opportunities to create captivating visual content for promotional campaigns. Marketing communication Create marketing comms plans for on park activity and support parks to deliver their targets and overall business goals. Support internal departments with any marketing requests to ensure effective, on brand communications. Upkeep digital screens on our Willow system, supporting in quarterly and peak period audits and reviews. Ensure all relevant terms and conditions are displayed and updated accordingly across all channels. Proofing support for Complete Guides and On Park Activities times tables on an ad-hoc basis. Ensure that Parkdean Resources creative library reflects our retail offering and is always up to date. Ensure relevant App banners, socials assets and digital screen content is always up to date. External communication management to maintain relationships with third parties to maximise local marketing opportunities. Relationships Proactively develop relationships with key stakeholders in the business working closely with Retail to ensure integrity of the brand across every execution. Working collaboratively and closely with the rest of the Marketing Team, Retail, Operations, Restaurant teams, Supply Chain and Finance teams to drive retail targets, guest experience and holiday sales. Develop strong relationships with multiple third parties (e.g. Creative agencies, media agencies, local media). Some of the skills we're looking for: Essential Strong attention to detail and proof-reading skills. Ability to work in a fast-paced environment managing multiple projects at any one time. A keen interest in F&B and retail. Minimum 3 years relevant experience in Marketing role with regional / local experience. Proven track record of managing projects that deliver significant sales & margin growth within budget and on time. Ability to think creatively with experience of commissioning and managing design, including feedback. Resourceful and used to working effectively within relatively tight budgets and timescales. Strong Project Management skills. Passion for understanding consumer behaviour. Exceptional interpersonal and communication skills to foster strong relationships with third parties, colleagues and stakeholders. Desirable: Previous experience of working on menus. Whatever you do, please don't filter yourself out! We are often flexible when considering an applicant's skills and experience for a role. So, don't be put off if you don't tick all the boxes.
The Customer Insight Executive will be responsible for carrying out customer and market surveys and understanding behaviour trends to help define customer and brand strategy. They will have good understanding of our customers in both the holidaymaker and holiday home ownership markets, assisting the Head of Analytics and Acquisition analyse and define business opportunities and challenges. So, why Parkdean Resorts? Well, besides the one-of-a-kind team culture and stunning locations across the UK, we can offer: Up to 50% off holidays with us 25% off holidays for friends and family 30% off park activities, food and drink Clear career progression pathways We want to be a force for good for our parks, people, and planet. Our passion is to secure the sustainability of our business, create positive change, and leave a green footprint for future generations to enjoy. What you will be doing... Assist and with customer insight strategy and tools. Manage insight projects, including primary research (customer feedback, NPS) and customer analytics. Maintain customer metrics for Parkdean Resorts to enhance and understand customer behaviour, lifecycle, and customer segments and demographics for both holidaymaker and holiday home owners. Assist in interpreting and translating the results into recommendations for our internal stakeholders to actively drive product development, customer engagement, marketing campaigns and retention. Manage the relationship with external partners for qualitative and quantitative research. Work closely the Head of Analytics and Acquisition to understand shareholder issues, translate them into insight briefs, and use the results to shape their strategy. Contribute to the preparation and delivery of regular brand and market insight updates at Business Franchise and Enterprise levels. Help manage consumer and customer insights activities that fulfil business customer marketing campaign requirements. Support the wider team in customer profiling, and subsequent product and service offering Continuously celebrate success and achievement with the team, ensuring a high level of consistent engagement Consistently seek out new personal development opportunities including pre-existing courses found in the internal training brochure Ensuring quality, compliance and Health & Safety standards across Marketing. Some of the skills we're looking for: Appropriate degree or professional qualification and skill demonstrating insight and analytics. Strong analytical and numerical skills. An understanding of Qualitative and Quantitative research. Good ability to interpret results from sources such as Excel and focus group transcripts. Project management experience. Strong communication skills both written and verbal. Strong attention to detail and proof-reading skills. Strong planning and organisational skills. Flair for creative writing and developing creative artwork. Good presentation skills. Exceptional relationship skills. Whatever you do, please don't filter yourself out! We are often flexible when considering an applicant's skills and experience for a role. So, don't be put off if you don't tick all the boxes. Are we the right fit for you? At Parkdean Resorts we don't leave unforgettable moments to chance. We pitch in, we have fun, and we grow, challenging and inspiring each other to make great things happen every, single, day. We're the people people, Parkdean people - we're family, ensuring holiday happy is never far away. Parkdean Resorts is committed to Safeguarding and promoting the welfare of Children and Adults at Risk. Background checks including DBS (or equivalent) will be carried out if appropriate. We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact the team at . PandoLogic. , Location: Newcastle Upon Tyne, ENG - NE12 8ET