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Marketing Effectiveness Analyst (econometrician) London based, hybrid working Salary: up to 42k benefits The company: You will be joining a global communications agency leading with breakthrough thinking, building growth for brands, and helping their clients see the bigger picture. The company's Analytics & Insight team houses all the data, effectiveness, and insight specialists within the business. The team has one purpose - to ensure that every media planning decision is fuelled by the best data and insights available. An integral part of Analytics & Insight is their Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients' business journey to ensure they can make the right decisions to optimise their business performance. They do this using a vast range of analytical techniques which are bespoke for each business question and client. The team's areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. The teams primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. The team is made up of 50 experts, working across more than 25 clients in the UK and globally. They analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in the field. Overview of role The business is looking for a Senior Analyst to join their Data Science and Modelling team and help deliver marketing analytics projects for some of the UK and global clients. As the Senior Analyst you will work across all areas of an econometric projects - mostly focusing on Market Mix Modelling. This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief. You will have the opportunity to working closely with clients and various account groups within the agency, helping to action findings. 3 best things about the job You'll be part of the Data Science and Modelling team, a team of 50 working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for the clients. You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business. You will benefit from the company's extensive training programme, covering the range of analytical tools and techniques. Measures of success In three months, you would have: Been fully immersed in the team's analytics approaches, developed a good working relationship with and started work on your first client project. In six months, you would have: Been a key member of the team completing a full client project, gaining experience end-to-end, from Data Processing to Client Presentation. In 12 months, you would have: Taken on increasing ownership of different project elements, actively participating in ongoing improvements of processes and workflows Responsibilities of the role Processing of data to be used in analysis Identify important trends in the data used and suggesting hypotheses of impacts Build or update econometric models and suggest insights from model results Produce sections of a client presentations Present sections of a presentation to the client and to internal teams Play an active role in client meetings, following discussion, taking notes/actions and contributing where relevant Provide basic guidance for Analysts in the team What you will need An analytical mindset, able to approach issues and challenges from a variety of angles Highly numerate, with strong mathematical acumen Great written communication and presentation skills Ability to prioritise Experience in Market Mix Modelling Good knowledge of typical tools and techniques used in marketing analytics Advanced Excel and Power Point user Advanced Eviews or other statistical software package user Knowledge of programming language (e.g. R, Python) If you are interested in this exciting opportunity, please follow the link to apply and attach a copy of your latest CV! Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.
"Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat." Sun Tzu. Are you ready to take your career to the next level? An esteemed business services organisation, nestled in the heart of the vibrant city of London, is seeking a talented FP&A Analyst to join on a 14-month fixed-term contract. Our esteemed client is dedicated to excellence in delivering top-tier business services. With a commitment to innovation and a passion for fostering talent, they're at the forefront of driving success for clients and employees alike. As an FP&A Analyst, you will play a pivotal role within the Group Finance Team, overseeing the cost base for two key functions. Reporting directly to the Central Functions Business Partner, you will have the opportunity to contribute to strategic decision-making processes and drive financial performance across key business areas. Your responsibilities as FP&A Analyst will include, but will not be limited to: Work closely with cross-functional teams to ensure the accuracy and reliability of month-end accounting records. Take a proactive approach in collaborating with relevant stakeholders to ensure timely delivery of high-quality Month End deliverables, including comprehensive commentary packs and analysis for Board reporting purposes. Support the preparation of regular and ad-hoc reporting and presentations. Assist with managing the annual Budget process, modelling the budget files and delivering high quality budget presentations. Take ownership of reforecast process, updating projections, actualising and uploading files. Pro-actively analyse trends in the P&L to identify key areas of risk and opportunity. Monitor and track key performance indicators (KPIs) to identify trends, risks, and opportunities for improvement. To be considered for the role of FP&A Analyst: Bachelor's degree in finance, Accounting, Economics, or related field. Part or qualified accountant (CIMA, ACCA or ACA). Proven experience in a commercial / financial planning and analysis role, ideally in either a PE backed or listed company. Strong proficiency in financial modelling, forecasting, and variance analysis. Excellent analytical skills with a keen attention to detail and a strategic mindset. Self-motivated, proactive, and results-oriented, with a commitment to continuous improvement and professional development. If you're ready to take on a new challenge and make a difference in a leading business services organisation, we want to hear from you! Please click on "apply" as soon as possible. You are required to be eligible to work in the UK full time without restriction. Due to the high volume of applications we receive it is not always possible to respond to unsuccessful applicants. Therefore, if we have not responded to your application within five days, please assume that on this occasion your application has not been successful.