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Marketing & Communications Manager £40,000 per annum Location: Aylesbury, Buckinghamshire with travel to our centres across Buckinghamshire if required. Hybrid - Home 2 days, Office 3 days (Tuesday to Thursday - Office Based) Position in the Organisation Reports To: Development Director Line Management: Marketing Executive Works with: The wider Action4Youth staff team Main Purpose and Scope of the Role The Marketing and Communications Manager will be highly motivated, and results driven. You will play a pivotal role in developing and implementing a strategy to enhance Action4Youths profile. This role is key in promoting brand awareness, engaging audiences, driving traffic and will enable the success of increased sales and fundraising. You will lead on the creation of engaging content plans to promote Action4Youth's work to multiple audiences, across multiple channels including PR, web, social media, e comms and print to increase engagement amongst partners, supporters and donors. This job combines management responsibilities with being hands on and will suit someone who thrives in a fast-paced environment and who is practical and able to get things done effectively. Key areas of responsibility: Strategy Supported by the Development Director, lead on the development and implementation of our marketing and communications strategy to position the charity and influence its many audiences. Develop engaging campaigns and events, from inception to implementation, to grow brand awareness, sales of our programmes and facilitate community fundraising. Lead on the formation of engaging and creative project plans to activate successful campaigns across all channels. Marketing Take overall responsibility for the production and implementation of creative and compelling multimedia content, including, scheduling, reporting and analysis for driving and improving results. Analyse and report performance metrics and insights by producing regular performance, reach, engagement, conversions, and ROI reports in order to monitor the effectiveness of digital activity. Ensure the website works for optimum customer and visitor journey to improve analytics and ensure content and pages are easily accessible. Create and co-ordinate digital advertising and email marketing activity to support campaigns and organisational goals and provide reports to monitor effectiveness. Collate and prepare all marketing materials for a range of print collateral to support the charities work and define distribution and dissemination channels. Communications Be the PR and media lead by planning, developing, and implementing PR and media strategies. Generate story-worthy press releases to facilitate coverage, increase awareness of all areas of service provision and elevate campaigns. Work collaboratively with the media and build strong relationships with key press and community figures via networking and events. Plan press and photo opportunities and attend events to optimise engagement. Develop and implement regular E-comms to different audiences by building strong and compelling email campaigns. Other Monitor and report on performance against monthly KPIs and objectives and ensure planned expenditure is within budget. Monitor and evaluate the success of all marketing activities and use outcomes to inform and shape the future of our initiatives. Oversee media monitoring systems and ensure compliance with GDPR/Data Protection. Line manage the Marketing Executive and provide effective support and development. Work closely with Senior Management Team and other Action4Youth colleagues to effectively prioritise communications from the charity. Proactively build relationships with the wider statutory and voluntary partners across the charity's areas of operation. General Responsibilities Display a commitment to equal opportunities and the protection and safeguarding of children, young people and vulnerable adults. Report any behaviour, conversations or comments which are inappropriate within a setting for children and young people. Manage your workload which includes meeting targets and deadlines in line with the Action4Youth Performance Management System. Work within the guidelines of Action4Youth policies and procedure. Skills, Experience and Knowledge At least 5 years' experience in a PR and /or marketing function (agency or client). A proven track record of managing media relations and planning successful PR campaigns. Extensive knowledge of digital media across all platforms, including web, socials and E-comms and implementing and managing campaigns. Experience of developing and delivering multimedia campaigns to multiple audiences. Experience of managing budget planning and allocating resource. Strong written and verbal skills across all delivery platforms: PR, socials, web and E-comms. With the ability to write creative and engaging copy. Experienced in using scheduling tools such as Hootsuite and Later (Desirable) Experience of collating and utilising analytics to inform future development. Experience of leadership and managing and developing a team. Experience of the charitable sector. (Desirable) Excellent interpersonal and communication skills, with a proven ability to build and maintain relationships. Experience of creating compelling and engaging marketing collateral through software such as Canva. (Desirable) Qualifications Educated to degree level Evidence of professional development/Masters degree and CIPR or CIM (Desirable) Personal Attributes Driven to succeed, you will be able to work under pressure, be self-motivated and hold yourself accountable. Personable and strong team player with the ability to work practically with a hands-on attitude. Excellent at building effective working relationships across our teams.
Development Director Aylesbury, Buckinghamshire (Hybrid) Salary commensurate with experience in excess of £62,000 per year Main Purpose and Scope of the Role The Development Director will be a key part of the Action4Youth Senior Management Team, contributing to strategic development of the whole organisation and taking responsibility for the leadership and management of all aspects of business development, sales, fundraising, marketing and communications. The Development Director will ensure development to support the Strategic and Operational Plans in order to achieve growth, sustainability and stability and to support the Action4Youth core offer i.e. programme delivery and outdoor education. Because Action4Youth is a relatively small organisation, teams are small and this means that even senior members of the team like Directors may have to cover for a team member when on leave or generally help out as necessary to achieve targets. In this particular role, that could mean undertaking basic tasks like completing a funding bid to meet a deadline, updating a webpage, writing blog posts or handling sales calls. This job is unusual in genuinely being both strategic and hands on. Networking is an important part of this role so the post holder will often be expected to attend out of hours events to represent Action4Youth and to develop valuable relationships and connections. This role is key to the growth and successful development of Action4Youth. Position in the Organisation Reports To: Chief Executive Officer Responsible For: Developing and implementing ambitious strategies for fundraising, marketing and sales to increase income, support and growth The line management of the Marketing, Fundraising and Sales teams, ensuring achievable but stretching targets are set and met Creating captivating marketing campaigns and activity to promote all areas of Action4Youth's work and to support sales and fundraising activity Managing external supply contracts for design, print, website and all communications Developing and managing the fundraising, marketing and sales budgets Achieving income targets Creating a positive culture within teams so all members can thrive Contributing to the charity's strategic development Working With: The Senior Management Team Duties and Key Responsibilities Development/Sales To identify opportunities for the growth of Action4Youth through sales, contracts or fundraising To increase sales of The Caldecotte Xperience To increase awareness and sales of The Inspiration Programme, The Breakout Programme and other A4Y programmes and offerings To identify and secure appropriate new contracts in line with the strategy and business plan To monitor and evaluate business development success Fundraising Develop and implement a fundraising strategy to take account of economic conditions and to meet the needs of Action4Youth. To meet fundraising targets for both the fundraising team and personally To be responsible for building strong relationships with fundraising bodies and partner agencies. To ensure reports to funders meet requirements Monitor and evaluate the fundraising mix Achieve targets as set out in KPIs Marketing and Communication To be Action4Youth's brand guardian, protecting and extending the organisation's reputation and profile To initiate and manage a communications and marketing strategy which supports and enhances Action4Youth's profile, sales and fundraising Oversee the development of all communications in line with the strategy including the website, PR, social and print media To lead on Action4Youth's aim to be a voice for and of young people, developing a significant platform in a wide variety of fora. Leadership To be a key part of Action4Youth's leadership team To be responsible for the recruitment, training and appraisal of the development, fundraising and marketing teams General Responsibilities To attend, where appropriate, local, regional and national meetings Support the continued development of quality standards as specified by Action4Youth. To have regard for the vision of Action4Youth and to display a commitment to equal opportunities and to the protection and safeguarding of children, young people and vulnerable adults. Report any behaviour, conversations or comments which are inappropriate within a setting for children and young people. Administering own workload which includes meeting tarrs.gets and deadlines in line with the Action4Youth Performance Management System. Attending relevant CPD training events in line with Performance Management appraisal. Undertaking responsibility, as part of the team, for all H&S matters. Skills, Experience and Knowledge Business development experience to include bid writing, fundraising and contract management Full UK driving licence and access to own vehicle Proven experience of managing a staff team and motivating and developing the team over at least 5 years Proven record of achievement in a senior position Demonstrable financial management skills including budgeting and delivery of cost and income targets Highly organised, hard working and personally effective Exceptional verbal and written communication skills Extensive, demonstrable knowledge of marketing and communications channels Excellent IT skills and experience of using a CRM system ideally Salesforce Knowledge of the voluntary sector Educated to degree level or have relevant business related qualifications Focused, hardworking and effective Fundraising skills and experience in all areas of fundraising, especially in corporate and individual giving. Strategic and creative thinker An excellent negotiator who can create and build long lasting partnerships with agencies/organisations Entrepreneurial, with the ability to identify and develop opportunities for growth. Confidence to present to, and coordinate large/small, formal/informal meetings. The ability to understand and deliver effective communications to diverse audiences. Ability to share information with other agencies and stakeholders
Are you looking for a new challenge in a dynamic and supportive team? Are you looking to build your career in fundraising and the charity sector? Community and Events Fundraising Coordinator Location: Aylesbury/Hybrid with options for flexibility Hours: 21 hours per week Salary: circa £26,000 (pro-rata £15,600 p/a for a 21-hour working week) Contract: Two-year, fixed-term We are looking for someone to join our Fundraising team to help us deliver a growing programme of community and events fundraising. Applicants will have a can-do attitude and be a real people person, ready to develop great relationships with the Charity's supporters, most of whom have been directly affected by lymphoma. You will have a strong eye for detail and the ability to stay calm and focused under pressure. This is the perfect role for someone who has: Experience of working in events, marketing or customer service Strong organisational skills with the ability to juggle and prioritise multiple tasks Excellent people skills with the desire to build a career in the fundraising sector. Lymphoma Action is the UK's only charity dedicated to lymphoma, the UK's fifth most common cancer. We've been providing expert information and wide-ranging support for more than 35 years, helping thousands of people affected by lymphoma. We have developed a great working culture that focuses on our key values, as well as prioritising a creative, inclusive and supportive environment. Staff receive excellent benefits such as an employee assistance programme, flexible working, generous holiday entitlement, enhanced entitlements to sick pay and maternity leave. Please note that applicants need to be resident in the UK and have the right to work in the UK. Closing date for applications: Thursday 20 June, 12pm Interviews will be held on Monday 1 July in Aylesbury Interested? If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. No agencies please.