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Group Marketing Director Ripon North Yorkshire £80,000 - £90,000 per annum Full time permanent role. Flexible working option available Commutable from Thirsk, Boroughbridge, Northallerton, Skipton, York, Harrogate Hawk 3 Talent Solutions are recruiting for an experienced Group Marketing Director for a well-established company based near Ripon, North Yorkshire. The Role As the Marketing Director, you will play a pivotal role in developing and executing comprehensive marketing strategies that elevate the company brand presence, drive consumer engagement, and support the company expansion goals. Reporting directly to the CEO, you will lead a talented marketing team and collaborate closely with cross-functional stakeholders to achieve key business objectives. Duties Strategic Planning and Execution: Develop and implement a cohesive marketing strategy aligned with the company's overall objectives and growth targets. Identify market trends, consumer insights, and competitive landscapes to inform marketing strategies and initiatives. Drive brand positioning, messaging, and differentiation strategies to enhance market penetration and brand loyalty. Brand Management and Development: Oversee brand development initiatives, ensuring consistency, authenticity, and relevance across all touchpoints. Manage brand assets, including visual identity, packaging design, and brand guidelines. Cultivate brand partnerships, sponsorships, and collaborations to amplify brand reach and visibility. Product Marketing and Innovation: Lead product marketing efforts, including new product launches, packaging innovations, and product lifecycle management. Collaborate with R&D and brewing teams to identify market opportunities and develop compelling product offerings that resonate with target consumers. Conduct market research and consumer testing to validate product concepts and inform product development decisions. Digital Marketing and E-Commerce: Drive digital marketing strategies across various platforms, including social media, email marketing, SEO/SEM, and content marketing. Optimize digital channels to enhance brand awareness, customer acquisition, and e-commerce sales. Leverage data analytics and performance metrics to track ROI, optimize campaigns, and drive continuous improvement. Integrated Marketing Communications: Develop and execute integrated marketing campaigns across multiple channels, including traditional advertising, PR, events, and experiential marketing. Collaborate with creative agencies, media partners, and influencers to deliver impactful campaigns that resonate with target audiences. Monitor campaign performance, conduct post-campaign analysis, and extract actionable insights for future campaigns. Team Leadership and Development: Provide visionary leadership to the marketing team, fostering a culture of creativity, collaboration, and accountability. Set clear goals and performance expectations, and provide ongoing feedback and coaching to drive individual and team excellence. Identify talent gaps, recruit top marketing talent, and invest in employee development to build a high-performing marketing organization. Skills/Knowledge/Experience Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. Proven track record of success in marketing leadership roles within the FMCG Industry Deep understanding of marketing principles, consumer behaviour, and brand management strategies. Strong strategic thinking, analytical skills, and business acumen. Excellent communication, presentation, and interpersonal skills. Demonstrated ability to lead cross-functional teams and collaborate effectively with internal and external stakeholders. Proficiency in digital marketing tools, analytics platforms, and e-commerce platforms. If you would like to apply for the role of Group Marketing Director then please email your CV to or call Deb on Closing date is 30.5.2024 Please note this could change subject to suitable applications. Hawk 3 Talent Solutions are acting as an employment agency on behalf of its client. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Poli
Walker and Sloan are proud to be working with a Global Marketing Agency as they are keen to be looking to bring on a Director of Go to Marketing Strategy/Planning to the team on a full time basis out of their HQ in London. The role is hybrid with a few days in the office. We are looking for a Director of Go-to-Market Strategy/Planning who can guide our diverse portfolio of B2B and B2C clients through complex market landscapes. With primary service lines in brand and product strategy, go-to-market (GTM) strategy, Account-Based Marketing (ABM), Customer Relationship Management (CRM), marketing automation, media planning and buying, web development, and creative production, we provide a holistic approach to digital and traditional marketing solutions. Key Responsibilities: Lead the strategic planning and execution of GTM initiatives that align with our clients' business goals, across both B2B and B2C sectors. Oversee the development of integrated marketing campaigns that leverage our full suite of services including ABM, sales and marketing enablement and automation. Collaborate with internal teams (brand strategy, research and analytics, media, web development, creative and production) to ensure cohesive and innovative client solutions. Interpret market analysis and insights to help clients stay ahead of industry trends and leverage new opportunities for growth. Craft and manage high-impact marketing strategies that enhance customer engagement and brand loyalty. Ensure all GTM strategies are scalable and adaptable across different markets and regions, particularly focusing on US, Europe and APAC. Develop metrics and KPIs to assess campaign effectiveness and pivot strategies as necessary to meet objectives. Build and maintain strong client relationships, acting as a senior advisor for marketing strategy concerns. Lead, inspire, and mentor a diverse team of marketing professionals, promoting a culture of excellence and continuous learning. Experience / Skills Required: Extensive experience in strategic marketing roles within an advertising agency environment, delivering successful GTM strategies for both B2B and B2C clients. Comprehensive understanding of marketing disciplines, including ABM, CRM, marketing automation, media planning, and creative production. Demonstrated ability to synthesize market data and competitive insights into strategic plans. Proven leadership and team management skills with the ability to motivate and drive teams towards high performance. Excellent communication skills, with proficiency in presenting and negotiating at the executive level. What we can offer: Competitive remuneration package. Global career development opportunities. Hybrid working with 3 days in the office (usual hours 9 - 5:30pm, Monday to Friday). Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability. Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities. To work with the best and most exciting clients. To work on global accounts in the most challenging sectors. To work with the best brains and creative talent in the industry. To learn and develop with access to industry specific training, including our in-house training modules. To work on innovative and ground-breaking marketing solutions. To join a team of hard-working specialists who like to have fun along the way!
Position: Director of Growth Location: Remote Salary: £100k About the business: My client is a brand impact group. They're built for agility and inventiveness, to enable their clients to get there first. They are fuelled by two connected specialist teams they empower acceleration on a global scale, bringing the world's biggest brands to life. Purpose of a Director of Growth: This role represents an excellent opportunity for a new business focused, strategically minded individual - ideally from a print/packaging background - who understands the impact of great branding, packaging, content creation and brand communication, to shape the future success of our business as we enter an exciting new phase of our growth journey. Day to day duties of a Director of Growth: Get immersed in the exciting, fast-paced, Culture to be able to present our strategic solutions to new and existing clients. Oversee New Business Development as part of the Enterprise Growth Team - must be able to identify all opportunities and needs with any new leads and speak to potential opportunities involving all aspects of our services. Develop a trusted advisor relationship with key accounts and customer stakeholders. Attend conferences and industry events to foster new leads across the company. Apply insights and support RFPs, new business needs and new client lead meetings. Effectively present and communicate rationale and solutions to clients across an array of services. Recommend improvements in the New Business Design process and utilization of resources and subject matter experts. Write larger scale or strategic proposals, RFPs, estimates, and SOWs based on new client requests from the Growth/NBD team - must ensure alignment from subject matter experts, VP of Growth, EVP of Growth and SVP of Commercial Accounts Forecast and track key metrics, communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. Requirements for a Director of Growth: Significant experience gained in new business development, account management and/or leadership. Significant experience working with clients on packaging, reprographics, production print, digital, marketing communications, image carriers. Experience in Client Service and leading Client relationships/partnerships. Strong ability to develop new client relationships. The ability to command an audience and feel comfortable presenting to large groups / clients. A positive, proactive attitude towards opportunities and potential problems The ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level. Superior written and interpersonal communication skills that can flex and navigate easily across multiple clients and project teams. A curious nature and a commitment to continuous learning. A thorough understanding of the Design to Print process An approachable with the desire to foster and maintain relationships within the organization. A valid passport and the ability to travel when required. Benefits: 25 days holiday per annum additional 'Me Day' Flexible working during summer hours Pension Scheme Voluntary Healthcare Scheme Life Assurance Healthcare Digital GP Service Holiday purchase scheme Health Assured Employee Assistance Programme City Bike Scheme (London only) Employee referral program If you are interested in finding out a bit more information about this role, please get in touch today. For more information, please call Olivia on .