______________________
____________________
_________________________
____________________
____________________
_____________________
___________________
__________________
___________________
_____________________
Role: Digital Marketing Manager Wakefield Salary: up to £50512K per annum Working Hours: Monday Friday 37 hours per week- flexible hours with core hours being 10am-4pm Benefits: Local Government Pension (WYPS) Family friendly policies Generous holiday allowances Cycle to work scheme Employee Assistance Programme Salary sacrifice car scheme Access to Occupational Health Service Discounted sports and leisure memberships Health care plans Commitment to staff development and training Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation. General overview: We are on the lookout for a Digital and Ecommerce Marketing Manager to join our diverse and inclusive marketing team, stepping into a role that's central to enhancing our customer digital experiences and shaping innovative marketing and ecommerce strategies. Your experience with organic and paid search, SEO, and PPC will be crucial as you oversee digital strategies. With a focus on budget management and interest in emerging technologies, you'll collaborate closely with internal and external stakeholders, boost customer database growth, and negotiate compelling strategies with our senior leadership team. Your role will involve staying ahead of digital trends, adeptly negotiating requirements, managing external providers, and ensuring compliance with relevant legislation and company policies, all while leveraging strong analytical skills to inform decision-making and achieve strategic outcomes. To excel in this role, you will be able to demonstrate exceptional interpersonal skills, coupled with outstanding verbal and written communication, meticulous attention to detail, and the ability to prioritise and execute tasks within tight deadlines. You will demonstrate a developed understanding of CX and UX, possibly from a background in B2Binbound marketing. If you are experienced in a digital marketing environment, have experience managing teams and third-party relationships, and possess a solid understanding of digital transformation and market dynamics, we would like to hear from you. Responsibilities: Responsible for innovation within digital marketing to deliver a market-leading strategy On-going responsibility for improving the usability, content and conversion points of the company website and digital marketing platforms. Working with marketing communications, production studio and campaign management teams to oversee the production and delivery of online marketing deliverables. Responsibility for managing online communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. Budgetary input for digital marketing spend. Manage and enable internal digital champions to drive digital culture to best illuminate brand and service offering. Manage external providers/contractors to keep within budget to meet marketing objectives Liaison with other functions internally on projects to meet overall departmental objectives and business objectives. Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities. Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands. Core Competencies Direct Reports 5 Operational management responsibility of the 125k PPC budget (No budget accountabilities) Operational management of all supplier marketing budgets (ranging from £500 £20,000 per supplier) Operational management of all digital campaign budgets (No budget accountabilities) Management of key suppliers with significant income generation responsibilities Accountabilities Ensure the successful delivery of the digital marketing strategy and associated campaign plans. At regular intervals report progress/risks/requirements to the Head of Marketing, SLT and the Digital Board. On-going responsibility for improving digital customer touch points and journeys. Devise strategies to drive online traffic to the company website. Tracking conversion rates and make improvements and recommendations to the website and digital platforms. Develop and manage digital marketing campaigns. Utilise a range of techniques including paid search, SEO and PPC. Oversee organic social media marketing to grow audience, focusing on latest trends and use of influencers and UGC as well as social commerce to drive sales. Develop the digital marketing strategy, in line with the 3 year business strategy, customer requirements, the competitive landscape and relevant research Produce monthly activity reports detailing progress against the digital marketing plan. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of dependency projects as required and appropriate. Ability to react to ad hoc requests from board members and senior management whilst ensuring progress against the overall strategy is not compromised. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of relevant business objectives as required and appropriate. Collaborate with Sales team, procurement team, trading team and other relevant stakeholders across the business to ensure delivery of wider organisational objectives.
Looking to join a team of creatives for an exciting new adventure into digital? Well, you're in luck... This growing business is searching for a new Account Manager. They work with some wonderful clients all over the UK on a variety of projects from digital to creative and beyond. Be part of the revolution - apply online today! Account Manager Harrogate, HG1 1EQ - Hybrid working available Full Time, Permanent Salary £26,000 - £32,000 per annum Please Note: Applicants must be authorised to work in the UK Our client is one of the UK's leading WordPress digital agencies, specialising in bespoke website design, custom WordPress development, branding, email marketing, photography, hosting and maintenance. Benefits: This wonderful package offers a competitive salary, team days out and a culture that wants to get the best out of the team whilst still having fun. The company has created some great work over the years, always striving to be memorable. They have worked on some wonderful campaigns and have a killer roster of clients that they really do work their socks off to create outstanding and forward-thinking work for. This is your chance to be part of that, from creative team meetings to your individual responsibilities, the successful candidate will slot into the team with ease. You'll join a small but welcoming team, giving you the space to flourish and the support you'd expect from a close-knit team. What are they looking for? They're looking for a friendly candidate who is self-motivated and looking to be part of a team that is always striving to create something new. There are a few key requirements: 1-2 years' experience within a digital role/agency experience A good understanding of WordPress with the confidence to update a CMS An eye for detail, with the ability to articulate briefs and feedback to both clients and the in-house design/development teams A good level of communication Must be confident working with a range of clients and presenting proposals and key ideas back to clients on work you've carried out Based in the North of England and available to work in our Harrogate office on a weekly basis (some hybrid working available) What's the day to day like? It's not all coffees and chats. Here's what else you'll be getting up to: Write proposals and take briefs for prospective projects Serve as the main point of contact with clients, managing day-to-day communication Lead projects from proposals to design briefs, feedback, and build Foster creativity and open dialogue, aiming for memorable projects Manage branding projects in collaboration with design teams and clients Build and maintain strong client relationships, delivering exceptional service Basic Photoshop skills preferred but not mandatory; training provided Good level of WordPress experience preferred, with support available Self-starter and motivated to take ownership of projects Attention to detail in proofreading and content checking Knowledge of social media for the business and their clients' campaigns Ability to write engaging content for the website Organise and direct photography sessions, ensuring client satisfaction Create and manage email campaigns for the company and clients Demonstrate ambition to learn, develop, and grow Does that sound like it's got your name on it? That's just what our client wants to hear! Apply online today and you could be their new Account Manager... How to apply for the role: If you have the skills and experience required for this position, click "apply" today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents. You must be authorised to work in the UK. No agencies please. Other suitable skills and experience include Account Manager, Account Executive, Account Management, Sales, Key Account Manager, Digital Project Coordinator, Creative Account Manager, Digital Client Liaison, Digital Branding Coordinator, Creative Proposal Developer, Client Relationship Specialist, Digital Project Organiser, Creative Communications Coordinator, Digital Brand Strategist, Client Engagement Coordinator