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Job Title: Content Marketing Manager - Online Learning Business Location: Yorkshire (Hybrid Role) Salary £40,000 - £45,000 Company Overview: Join a cutting-edge online learning business committed to providing innovative and accessible online learning solutions. As we continue to expand our reach and impact, we are seeking a skilled Content Marketing Manager to join our team and drive our content strategy forward. Position Overview: As the Content Marketing Manager, you will be responsible for developing and executing comprehensive content marketing strategies to engage our target audience, drive traffic, and increase brand awareness. Leveraging your creativity, strategic thinking, and expertise in content creation, you will play a key role in shaping our brand narrative and delivering compelling content across various channels. Key Responsibilities: Develop and implement content marketing strategies aligned with business goals and target audience preferences. Create high-quality, engaging content including blog posts, articles, case studies, whitepapers, videos, and infographics. Collaborate with cross-functional teams including marketing, design, and product development to ensure content is aligned with brand messaging and objectives. Utilise the HubSpot Content Optimisation System (COS) to manage and optimise content across multiple channels and platforms. Monitor and analyse content performance metrics to track effectiveness and make data-driven decisions to optimise strategies. Stay updated on industry trends, best practices, and emerging technologies in content marketing to drive innovation and maintain a competitive edge. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience in content marketing roles with a focus on developing and executing content strategies to drive engagement and conversions. Proficiency in using content management systems (CMS) and marketing automation platforms, with specific experience using the HubSpot Content Optimization System (COS) preferred. Strong writing and editing skills with the ability to craft compelling and audience-centric content across different formats and channels. Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. Analytical mindset with experience in measuring and analysing content performance metrics to drive insights and improvements. Location and Work Environment: This is a hybrid role based in Yorkshire, offering the flexibility to work remotely as well as in our office. Our office provides a collaborative and supportive environment where you'll have the opportunity to work alongside a passionate team dedicated to driving innovation in online education.
PPC Consultant Fully remote £28,000 - £31,000 Overview: My client are a well established and expanding full-service digital marketing agency delivering tailored solutions in SEO, PPC, Web Design, CRO, UX, and Email Marketing. They have a diverse portfolio and pride themselves in delivering a great customer experience. As a PPC Specialist, you'll work closely with the Account Managers, Clients and the PPC Manager, overseeing and optimising PPC campaigns for a varied client base. Your expertise in Paid Marketing strategies & your track record of achieving success with service sector clients and e-commerce campaigns will be pivotal to their continued success and growth plans. Their current team is spread across the UK and Europe, the role will be remote / working from home based. What you'll be doing: Overseeing and managing PPC campaigns, monitoring budgets, and maximising ROI. Managing multiple clients across different industries and ensuring appropriate prioritisation. Utilising Google Analytics 4 for in-depth analysis. Conducting comprehensive keyword research, ad copywriting, and audience targeting for successful campaigns. Aligning campaigns with client goals and objectives. Providing monthly performance reports. Offering support to Account Managers during client onboarding with sales collateral and insights. Building client relationships to enhance their experience Partaking in client meetings / reporting to update on progress and performance. Person Specification: Agency background An expert in PPC advertising. English must be your first language Proficiency in Google Ads, Google Display, and Facebook Ads platforms. Strong communication and presentation skills. Analytical skills and the ability to interpret data for data-driven decisions. Google Ads and Deep understanding of client reporting tools and PPC strategy. Google Ads and Proven track record of delivering high ROI PPC campaigns with Google Search, Shopping, and Display. Highly self-motivated and capable of working autonomously while maintaining effective collaboration with cross-functional teams. Please note that due to a high volume of applications across all our adverts we are only able to respond to those who have been shortlisted. If you haven't had a response within 48 hrs, please assume you have been unsuccessful.