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Role: Digital Marketing Manager Wakefield Salary: up to £50512K per annum Working Hours: Monday Friday 37 hours per week- flexible hours with core hours being 10am-4pm Benefits: Local Government Pension (WYPS) Family friendly policies Generous holiday allowances Cycle to work scheme Employee Assistance Programme Salary sacrifice car scheme Access to Occupational Health Service Discounted sports and leisure memberships Health care plans Commitment to staff development and training Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation. General overview: We are on the lookout for a Digital and Ecommerce Marketing Manager to join our diverse and inclusive marketing team, stepping into a role that's central to enhancing our customer digital experiences and shaping innovative marketing and ecommerce strategies. Your experience with organic and paid search, SEO, and PPC will be crucial as you oversee digital strategies. With a focus on budget management and interest in emerging technologies, you'll collaborate closely with internal and external stakeholders, boost customer database growth, and negotiate compelling strategies with our senior leadership team. Your role will involve staying ahead of digital trends, adeptly negotiating requirements, managing external providers, and ensuring compliance with relevant legislation and company policies, all while leveraging strong analytical skills to inform decision-making and achieve strategic outcomes. To excel in this role, you will be able to demonstrate exceptional interpersonal skills, coupled with outstanding verbal and written communication, meticulous attention to detail, and the ability to prioritise and execute tasks within tight deadlines. You will demonstrate a developed understanding of CX and UX, possibly from a background in B2Binbound marketing. If you are experienced in a digital marketing environment, have experience managing teams and third-party relationships, and possess a solid understanding of digital transformation and market dynamics, we would like to hear from you. Responsibilities: Responsible for innovation within digital marketing to deliver a market-leading strategy On-going responsibility for improving the usability, content and conversion points of the company website and digital marketing platforms. Working with marketing communications, production studio and campaign management teams to oversee the production and delivery of online marketing deliverables. Responsibility for managing online communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. Budgetary input for digital marketing spend. Manage and enable internal digital champions to drive digital culture to best illuminate brand and service offering. Manage external providers/contractors to keep within budget to meet marketing objectives Liaison with other functions internally on projects to meet overall departmental objectives and business objectives. Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities. Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands. Core Competencies Direct Reports 5 Operational management responsibility of the 125k PPC budget (No budget accountabilities) Operational management of all supplier marketing budgets (ranging from £500 £20,000 per supplier) Operational management of all digital campaign budgets (No budget accountabilities) Management of key suppliers with significant income generation responsibilities Accountabilities Ensure the successful delivery of the digital marketing strategy and associated campaign plans. At regular intervals report progress/risks/requirements to the Head of Marketing, SLT and the Digital Board. On-going responsibility for improving digital customer touch points and journeys. Devise strategies to drive online traffic to the company website. Tracking conversion rates and make improvements and recommendations to the website and digital platforms. Develop and manage digital marketing campaigns. Utilise a range of techniques including paid search, SEO and PPC. Oversee organic social media marketing to grow audience, focusing on latest trends and use of influencers and UGC as well as social commerce to drive sales. Develop the digital marketing strategy, in line with the 3 year business strategy, customer requirements, the competitive landscape and relevant research Produce monthly activity reports detailing progress against the digital marketing plan. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of dependency projects as required and appropriate. Ability to react to ad hoc requests from board members and senior management whilst ensuring progress against the overall strategy is not compromised. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of relevant business objectives as required and appropriate. Collaborate with Sales team, procurement team, trading team and other relevant stakeholders across the business to ensure delivery of wider organisational objectives.
Digital Marketing Manager Leicestershire / Hybrid Working up to £45,000p.a. Do you have a passion for keeping up to date with the latest search engine guidance and a sound knowledge of website concepts? Do you consider yourself to be analytical and strategically minded? Are you looking for a job where you can truly carve a career with a reputable and growing company? The Company: ER Recruitment is working alongside a nationally leading organisation who are continuing to grow and dominate in their sector. The successful candidate will possess a deep understanding of SEO, CRO, social media, PPC, and display advertising, along with a proven track record of driving results and managing large-scale budgets. Role & Responsibilities of the Digital Marketing Manager: Develop and execute advanced SEO strategies to enhance website visibility and drive organic traffic growth. Conduct in-depth keyword research, competitive analysis, and regular audits to identify opportunities and areas for improvement. Collaborate closely with cross-functional teams to implement SEO best practices and ensure alignment with overall business objectives. Analyse customer journey touchpoints and implement data-driven strategies to optimise conversion funnels. Develop and oversee A/B testing and experimentation programs to drive continuous improvement in conversion rates. Provide strategic insights and recommendations based on comprehensive data analysis and performance metrics. Guide the implementation of innovative social media marketing strategies to increase brand awareness and engagement. Direct the creation of compelling content across various social media platforms, ensuring alignment with brand voice and objectives. Oversee the management of social media channels, including content scheduling, community management, and performance tracking. Drive the strategic planning and execution of PPC campaigns across diverse channels, optimising for maximum ROI and performance. Manage large-scale PPC budgets, overseeing campaign setup, keyword targeting, ad copy creation, and bid management. Utilise advanced analytics and attribution models to track and measure campaign effectiveness, making data-driven optimizations. Develop and implement display advertising strategies to increase brand visibility and drive targeted traffic and conversions. Partner with Marketing Managers, to oversee the creation of visually engaging display ads and banner designs, ensuring alignment with brand guidelines and messaging. Utilise advanced targeting options and audience segmentation techniques to optimise campaign performance. Monitor and analyse campaign metrics to identify trends and opportunities for optimisation and refinement. Conduct comprehensive benchmarking and competitive analysis to assess market trends, identify opportunities, and inform strategic decision-making. Monitor competitors' digital marketing activities and industry trends, leveraging insights to stay ahead of the curve and maintain a competitive edge. Establish KPIs and benchmarks to measure the success of digital marketing initiatives, continuously striving for improvement and innovation. About You as the Digital Marketing Manager: Extensive experience in digital marketing, with a focus on SEO, CRO, social media, PPC, and display advertising. Strategic mindset with the ability to think creatively and drive innovation. Proven track record of driving results and achieving KPIs. Strong analytical skills and proficiency in data-driven decision-making. Excellent communication and teamwork with the capacity to inspire and motivate teams. Advanced proficiency in digital marketing tools and platforms. Bachelor's degree in marketing or certifications are a plus. Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise. While we aim to get back to all applicants however if you do not receive a response within seven working days then unfortunately your application has been unsuccessful on this occasion. We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details. We look forward to hearing from you.