______________________
____________________
______________________
______________________
______________________
____________________
_____________________
______________________
__________________
____________________
This is an exceptional opportunity for a Marketing Manager to join this global company within their prestigious, modern Chester office. The primary purpose of the Marketing Manager role is to plan and implement all marketing related activities and the underlying sales strategies required to achieve the budgeted goals of the company. This requires close cooperation with the Commercial Director, Sales Managers and with key stakeholders. The role is a fulltime position with the option of hybrid working once training is completed. Benefits include 26 days' holiday (pro rata) plus Bank Holidays; contributory pension scheme; life assurance; and free onsite parking. The duties of the job holder are: Manage day-to-day marketing activities of the department and line manage the marketing department's day-to-day workload. Coach and motivate the marketing team to ensure the achievement of company targets and key performance indicators. Effectively develop the marketing team by ensuring necessary sales skills are in place, setting clear objectives with ongoing performance management process. Attend weekly management meetings as part of the management team, providing support and input into the company objectives and performance. Support the Sales Lead and colleagues in the relevant tasks. Control of the marketing communications schedule, PR, advertising and manage the marketing activity schedule. Manage and coordinate all channel exhibitions and events and ensure planning and company objectives are achieved, with support from the events team. Liaise with the team to ensure the graphic design workload is prioritised to meet customer needs. Manage the marketing budget as agreed with the Commercial Director. Coordinate the most effective process for disseminating marketing collateral and work with teams on product launch programmes. Coordinate and manage industry leading added value and support programs across all channels, with the collaboration of sales and marketing teams. Work with all relevant teams to ensure customer support and marketing activity is monitored and in line with company objectives, across all channels. Manage brand strategy and brand positioning. Ensure effective business control of all activities to contribute to the achievement of sales and profitability targets, controlling departmental costs and budgets. Review and monitor external companies used, such as print, POS, design and events management. Ensure timely and accurate completion and maintenance of CRM by marketing for proactive management of customers database. The qualifications, knowledge, experience, and competencies required for the role are: High level educational qualification. Minimum of 3 years' experience in marketing or brand management roles. Experience of effectively managing a marketing team is essential. High level of competencies in customer focus, leadership, motivation, inspiration, strategic orientation. Travel Requirements: Travel will be occasionally required in this role, covering the UK & ROI. Attendance at exhibitions, conferences, and events. KEYWORDS: marketing, brand, CRM, graphic design, brand management
Marketing Assistant - Brand Management On behalf of my client, I am seeking a proactive and creative Brand Management Marketing Assistant. As a Marketing Assistant, you will play a pivotal role in enhancing brand awareness, coordinating campaigns, and ensuring consistent brand representation across various channels Location: Ipswich - Hybrid work options (WFH) may be considered with manager approval. Some travel to events may be required. Salary: £30,000 per annum Key Responsibilities: Brand Awareness: Implement the annual brand awareness marketing plan. Ensure alignment of all activities with the brand strategy. Position our brand as the preferred choice for consumers and businesses in our target markets. Brand Management: Monitor brand awareness metrics. Maintain content within brand guidelines. Drive continuous public awareness of our brand. Provide regular progress reports throughout the year. Brand Experience: Develop and execute TV, radio, press, events, and sponsorship initiatives. Reinforce brand values and positioning in the marketplace. ATL Advertising: Manage paid external representation through TV, radio, and press adverts. Agency Management: Effectively collaborate with external agencies to achieve excellent results. PR: Implement a PR plan aligned with the Annual Marketing Plan. Oversee PR agency activities, including press releases, editorial placements, thought leadership, and award entries. Ensure senior team members are PR-trained and available for expert comments. Campaign Coordination: Collaborate with the marketing team to execute brand and PR elements of campaigns successfully. Event Coordination: Plan and coordinate live events (in-person and digital), such as shows, expos, conferences, and webinars. Ensure timely completion of tasks and alignment with the Annual Marketing Plan objectives. Budget Management: Track spending and measure return on investment. Reporting & Analysis: Analyse data and create comprehensive reports for stakeholders and shareholders. Clearly depict performance, progress, and alignment with the marketing strategy. Qualifications/Skills: Marketing Degree or equivalent experience. Experience with TV and press media advertising. Proficiency in working with PR and media agencies. Event management experience. Person Specification: Essential: 3-5 years of marketing experience (client or agency side). Strong organizational and multitasking abilities. Excellent written and verbal communication skills. Ability to collaborate effectively with cross-functional teams. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). If you would like to apply, please apply online or contact Carol, Marketing Recruitment Specialist in the Reed Norwich office for further details