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Content Writer and Proof-reader FULL-TIME Permanent, 35 hours Mon - Fri, 9:00am to 5:00pm (with 1-hour unpaid lunch break). Office-based at our Head Office near Rotherham, South Yorkshire. The opportunity for some hybrid working from home can be discussed at interview. Salary is up to 24,000 per annum depending on experience. Summary You are a Content Writer, expert in researching any subject, and love the challenge of conveying technical information to others in a clear, concise, and engaging way. You are looking for an exciting opportunity to use your creative writing skills to communicate effectively to the internal and external audience/stakeholders of a dynamic and progressive business... We understand writing isn't easy, which is why we are looking for a content writer who enjoys what they do. You will be developing content that builds enthusiasm for the subject matter, working closely with in-house sector experts and quality assurance professionals across the company and its customer base. These customers are the end users of the products we create, and your ability will be key to ensuring they remain loyal and committed to us in perpetuity. Proofreading comes naturally to most good writers, but in the qualifications industry it is an imperative. You must be able to produce consistently accurate work, both grammatically correct and content rich. Exemplary knowledge of the English language and its use is non-negotiable. As one of our most prominent business sectors and markets is sports and leisure, broad expertise, or a degree in a sports-related subject area, would be a distinct advantage. What will l be doing? Researching, reviewing, editing, and updating existing materials and other educational resources to support our products (regulated qualifications for post-16 learners), including technical manuals in 11 disparate sectors, ranging from Health and Social Care to Sports and Leisure, Beauty to Education and Training, and more. Updating and replacing those resources and creating new materials as we develop new qualifications. Helping with the development of bespoke (non-regulated) qualifications for CPD in various industries and leisure pursuits. These also need supporting materials, manuals etc. Writing specifications, helping with marketing materials, blog posts, social media engagement pieces, supporting the Sales and Marketing teams. Ensuring that all output has a consistent tone and language in line with the company's brand. Identifying and revising any existing 'boilerplate' material. Providing guidance and advice on writing style and structure. Participating in and contributing to review meetings as needed. Assisting with/completing non-technical sections/questions within our websites and promotional materials, and with occasional relevant responses/comments. What will I bring to the role? A degree in English language and/or Sports. Proven experience in researching, writing, and revising technical materials and content. Exceptional attention to detail and meticulous proof-reading skills. Excellent time management skills and ability to meet deadlines. Experience using Canva and similar user-friendly design packages (desirable, but not essential). Proven experience of working in a team to collaborate on tasks with a tight timeframe. Why work for Focus Awards? We are a leading Awarding Body, serving a wide range of commercial and private training providers and centres across the country, from our Head Office just outside Rotherham. Since establishment in 2014 we've come a long way and today are a modern, progressive developer of both regulated and bespoke professional qualifications in 11 business sectors, including Sports and Recreation, Beauty, and Health and Social Care, with massive scope for expansion into the other 8 business areas for which we're approved. Indeed, we've hardly 'scratched the surface' of the potential we're capable of achieving, which you can be part of. The sky really is the limit - we prefer to develop our own talent. We're also proud of our record on diversity and inclusion, and our reputation for training and promoting staff from within the business. We continue to invest in our expertise. We recruit only the best people and are proud to retain them. Our staff have access to the latest resources and the continuing professional development (CPD) opportunities they need to remain at the cutting edge of the exciting and very 'niche' world of further education and qualification development.
Job Title: Content Marketing Manager - Online Learning Business Location: Yorkshire (Hybrid Role) Salary £40,000 - £45,000 Company Overview: Join a cutting-edge online learning business committed to providing innovative and accessible online learning solutions. As we continue to expand our reach and impact, we are seeking a skilled Content Marketing Manager to join our team and drive our content strategy forward. Position Overview: As the Content Marketing Manager, you will be responsible for developing and executing comprehensive content marketing strategies to engage our target audience, drive traffic, and increase brand awareness. Leveraging your creativity, strategic thinking, and expertise in content creation, you will play a key role in shaping our brand narrative and delivering compelling content across various channels. Key Responsibilities: Develop and implement content marketing strategies aligned with business goals and target audience preferences. Create high-quality, engaging content including blog posts, articles, case studies, whitepapers, videos, and infographics. Collaborate with cross-functional teams including marketing, design, and product development to ensure content is aligned with brand messaging and objectives. Utilise the HubSpot Content Optimisation System (COS) to manage and optimise content across multiple channels and platforms. Monitor and analyse content performance metrics to track effectiveness and make data-driven decisions to optimise strategies. Stay updated on industry trends, best practices, and emerging technologies in content marketing to drive innovation and maintain a competitive edge. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience in content marketing roles with a focus on developing and executing content strategies to drive engagement and conversions. Proficiency in using content management systems (CMS) and marketing automation platforms, with specific experience using the HubSpot Content Optimization System (COS) preferred. Strong writing and editing skills with the ability to craft compelling and audience-centric content across different formats and channels. Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. Analytical mindset with experience in measuring and analysing content performance metrics to drive insights and improvements. Location and Work Environment: This is a hybrid role based in Yorkshire, offering the flexibility to work remotely as well as in our office. Our office provides a collaborative and supportive environment where you'll have the opportunity to work alongside a passionate team dedicated to driving innovation in online education.