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Role overview We are seeking a creative and strategic Employer Brand Lead to join our team. This role is pivotal in shaping and promoting our employer brand to attract top talent and strengthen our position as an employer of choice. You will be responsible for developing and executing comprehensive employer branding strategies that resonate with current and potential employees. This is a hybrid role with three days out of our Ruddington, Nottingham head office. Who are we? We are Vision Express - with over 550 stores across the UK and Ireland, we have something for everyone. Whether you want to work in a busy city centre flagship, a smaller village store or in one of our coastal locations, we're sure we will have the perfect solution for you! Did you know, we are also part of the EssilorLuxottica family? EssilorLuxottica is the global leader in the design, manufacture and distribution of lenses, frames and sunglasses! We are home to the most loved and widely-recognised vision care and eyewear brands in the world. Their priority eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands. About the role? Strategic Development: Craft and implement an employer branding strategy aligned with our company's values, mission, and business goals. Content Creation: Develop engaging content (videos, blog posts, social media posts, etc.) that showcases our company culture, employee stories, and workplace environment. Campaign Management: Plan and execute employer branding campaigns across various channels including social media, job boards, and industry events. Stakeholder Collaboration: Work closely with HR, Marketing, and Communications teams to ensure consistency and alignment in branding efforts. Market Research: Conduct research on industry trends, competitor activities, and candidate preferences to keep our employer brand strategy fresh and relevant. Metrics and Analysis: Track, measure, and report on the effectiveness of employer branding initiatives, using data to drive improvements. Anything else you should know? Pension scheme Life Assurance Free eyewear annually with eligibility from day one of joining us! Free parking for all Vision Express colleagues Opportunities to get involved in the OneSight EssilorLuxottica Foundation Discounts for friends and family Employee Assistant Program offering confidential support and advice on everything from financial support to emotional support and everything in-between 33 days annual leave - increasing with your length of service, plus the opportunity to buy or sell holiday Flexible health related benefits, such as; Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan Opportunities to join a company wide community with peer to peer knowledge, sharing and collaborating through our internal channels Flexible lifestyle benefits, such as; Gymflex, Dining Cards, Discounted Travel Insurance, Experience Days, and even discounted bicycles through our Cycle to Work Scheme And so much more!
Location Hybrid: 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill. Why The Works? We don't just sell products. We inspire reading, learning, creativity and play. You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects someone with a late family member's memory. You never know who someone will become. So with your passion, and our products, you will help ignite the spark in helping people unleash their creativity, find new passions, hobbies, or rekindle fond memories. The unseen possibilities are limitless, and it all starts with you. Become a Junior Digital Merchandiser Reporting into the Digital Merchandising Manager for the Books category, you will be responsible for the creation of product content on the website from a skilfully crafted description to the relevant attributes of optimisation. With a passion for creative copywriting and maximising online sales opportunities, you will be the type of person to take your own initiative and use your creative flair, while also having an analytical mind, that can recognise the importance of data when making website decisions. Your Mission You will be working within the scope of The Works' multichannel strategic pillars on a recently launched Salesforce platform. You will be focused on growing the digital sales performance of TheWorks.co.uk website and DSV channels, specifically for the Books category. Support the Digital Merchandising Manager and contribute to the launch of website campaigns. Set up and publish products to TheWorks.co.uk website, ensuring that each critical element: title, image, description, and attributes are all completed and optimised in a timely and consistent manner. Ensure all priority products are identified, set up and published to maximise sales opportunity. Continually enhance and optimise product copy and content, to maintain relevant data if product specifications are tweaked and to improve upon existing detail. Monitor sales information at a product and category level and make data-driven decisions to promote the relevant products and campaigns throughout the year as efficiently as possible. Build strong relationships with Distribution, Buying and Stock teams to collate and send back all product samples required for photography and product set up. Ensure the best selection of images are processed throughout the day. Clearly communicate any retouching requirements on product photography. Conduct regular site walks and feedback all related site issues to relevant parties. Review and action weekly zero search' report and ensure search results are fully optimised. Check customer product reviews and take action to optimise all products where feedback is negative. Optimise all new DSV SKUs to TheWorks.co.uk website ensuring that each critical element: title, image, description, and attributes are all completed in a timely and consistent manner. Add improved additional imagery to DSV SKUs on top of imagery provided by supplier. Feedback on price differences of DSV SKUs vs wider market. Skills/Behaviours That Will Set You Apart Experience with online content management systems (CMS) preferable, but not essential. Proficient with Microsoft Office. Have an understanding of current digital trends, industry knowledge and be tech savvy'. Copywriting experience preferable, but not essential. Accuracy and attention to detail. Excellent time management and organisation skills. Enjoys working in a fast-paced environment. Our PERKS really are The Works' ?? 25% Colleague Discount! - Plus, exclusive Double Discount days! ?? MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more! ?? Holiday 33 days including bank holidays. ?? Holiday Purchase - Purchase an additional 5 days ? Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you. ?? Wagestream - Claim early access to 50% of your wages as you earn them for when life' happens! ? Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works! ?? 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more! ?? Healthcare Cash Plan To support your everyday healthcare costs ?? And loads more! Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving. Our Purpose To inspire reading. learning, creativity and play - making lives more fulfilled. Our Values We are Crafty We are Caring We are Can-do We Listen. We Care Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what's going great, and what needs a couple of tweaks to help make The Works the best place you've ever worked! You'll have opportunity to help give us that direction. Promoting Diversity, Inclusion, and Applying Reasonable Adjustments At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term). We are open to discussing part-time and flexible working and, where possible, will try to support this. If you need reasonable adjustments to apply for this role, please contact and we'll be happy to help! #LIHybrid