_____________________
_______________________
_______________________
__________________
_____________________
____________________
______________________
________________________
______________________
____________________
Closing Date: 11th April 2024Location: Nottingham, Full TimeContract: PermanentRecruitment Partner: Frankie McCallister-LyasOverview: This role is a critical linchpin in driving the creation of the best strategies and plans for the business unit while ensuring this is achieved in the most efficient way to hit all the financial, customer and strategic targets for the business unit. This role drives our Value and Christmas strategies and plans for the total business. Based in D90 Nottingham, this full-time role combines the best of commercial, marketing and insight to achieve these goals.Joining the Go to Market team presents an exciting opportunity to drive the development of a critical capability at the heart of the new business operating model.About the opportunity:The Go to Market and Planning team sit centrally within the Commercial teams of Boots, reporting into Marketing, though playing a critical role to the total function , across Commercial, Digital and Insights. This Head of GTM role reports to the Director of Go to Market and Planning and has strong matrix relationships which are critical to maintain, particularly with the General Merchandise Business Unit Director and Category director for Christmas.Peers and critical stakeholders of this role are across the General Merchandise and Beauty business unit lead teams (across category trading, own brand product, supply chain, insights, marketing, finance and ecommerce), as well as the other Go to Market business unit leads (in Beauty and Healthcare & Pharmacy Business Units) and the Customer & Commercial Planning team within the wider team.Key Responsibilities: Development of an innovative in-year trade plan which drives meaning and difference for Boots:o Responsibility to ensure the plan is grounded in insight & datao Ownership of translation of commercial activity into motivating, innovative and customer-led messages, themes & promotions across all channels (inc. design and development of themes, big customer messages and deals)o Ownership of brief to other leads (e.g. .com and Marketing) on the plan to executeo Responsibility to review and respond to changes in context and lead reactive changes to the plan Consolidation & communication of campaign performance, market & competitor activity to influence future activity, communicated to the rest of the business Evolution of the long-term strategy of the Business Unit, in the service of the overall Boots strategyAbout you: Highly experienced leader (ideally across at least two of Commercial, Retail, Marketing and Insight) High level, and experience, of commercial acumen Strong track record of delivery to targets, through the creation of owned plans and strategies Ability to see multiple perspectives (commercial, customer, brand and operational) to drive for the right blended plan and outcome Experience of detailed and high value promotional plans (critical for the Value and Christmas elements of this role) Our benefits Boots Retirement Savings PlanDiscretionary annual bonusGenerous employee discountsEnhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a childFlexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate. Why Boots At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.What's next:If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Job title: Retention Marketing Specialist Estimated start date: 24th June 2024 Pay rate: £250 to £300 per day Holiday pay Expected duration: 9 months (May extend) Location: Hybrid working with 2 days in the office and 3 days working from home Our client is a global technology leader, offering products and services in entertainment, retail, technology and much more. They're audio entertainment brand is looking for a retention marketer to join their team. As a growth marketer, you will drive retention initiatives to improve customer lifecycle through experience. You will conceptualise, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across the owned apps and website. Responsibilities Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement, and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content. Campaign Execution: Plan, execute, and optimise app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn. A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results. Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation. Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data. Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact. Customer Feedback Analysis: Gather and analyse customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service. Requirements 3 years' experience developing and launching email, on-site and app marketing campaigns Experience in customer retention campaigns development and execution (Apps/Websites) highly desirable Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business Strong project management, organisation, and prioritisation skills Prior experience working in a cross functional setup that spans product, tech, QA, program, and international teams Excellent verbal and written communication skills Preference to prior retention marketing experience
This is an exciting opportunity to join our team of Performance Marketing specialists on a 9-month fixed term contract basis as a Search Specialist.We are looking for a creative individual support in developing the Search roadmap for the No7 Beauty Company E-Commerce websites in accordance with brand and commercial objectives, taking particular responsibility for driving growth in organic search through content and technical SEO enhancements. Who we are No7 Beauty Company is more than just one voice. In 2021 six brands - No7, Liz Earle, Soap & Glory, Botanics, Sleek MakeUP and YourGoodSkin - joined forces and No7 Beauty Company was born. We believe in creating the best in beauty for everyone - we're innovators with a passion for challenging perceptions with ground-breaking products, proven results and positive impact.We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. No matter where you work in No7 Beauty Company, you'll be empowered to bring your authentic self and we share a culture where diversity, equity and inclusion are at the centre of everything we do. Join us and together we can achieve more. Find out more here. About the role Part of the wider digital marketing team, you will report into the Performance Marketing Manager, working to enhance our organic visibility and drive traffic into the No7 E-Commerce websites, your main responsibilities will include: Perform ongoing keyword research including discovery expansion of keyword opportunities, including creating and managing a keyword tracking tool for paid and organic search. Identify high-performing keywords to optimise website content and drive targeted traffic.Support briefing & optimisation of paid search activity towards key performance indicators. Regularly monitor and report on paid and organic search activity to make data driven recommendations for optimisation. Alongside the Performance Marketing Manager, support the development and implementation of effective SEO strategies tailored to our E-commerce sites unique goals, consumer and objectives, in line with best practiceSupport the management of our search agency partner in building the strategy, as well as ongoing management of deliverables according to scope such as reporting, analyses and technical audits/recommendationsSupport the Performance Marketing Manager to ensure organic search strategy is supportive and complimentary of the pay-per-click strategy as a "one search" approach, to identify synergies and opportunities, whilst endeavouring to reduce our overall reliance on paid traffic. What you'll need to have Experience in SEO with a solid understanding of search engine algorithms and ranking influences.Technical SEO experience and understanding of impacting factors.On page optimisation experience.Collaborate effectively with cross-functional teams and communicate SEO strategies clearly.Strong stakeholder management & networking skills, navigating diverse stakeholders across the business. Experience with SEO tools such as SEMrush or similar. It would be great if you also have Experience with Google Ads.Content writing experience is beneficial. Agency management experience preferable. Our benefits Travel links including on campus bus stops, parking and close to train and tram linksGenerous discount on our own brands and partner businessesExcellent onsite facilities including staff shop, opticians (including free eye tests for team members), gym, cafeteria, outdoor seating spaces and dry-cleaning service We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility). What's next If your application is successful, our recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email. We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.