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Exciting Opportunity: Engineering Marketing Executive Location: Dewsbury, Wakefield, UK - Office-Based Salary: £25,000 - £35,000 per annum (Depending on Experience) Contract Type: Full-time, Permanent Are you ready to elevate your career in a role where your impact goes beyond just marketing? We're on the lookout for an Engineering Marketing Executive to join a leading innovator in the engineering and manufacturing sector. This role is a unique blend of creativity, technical insight, and strategic marketing, aimed at advancing our client's presence within the utilities industry. About the Role: As an integral part of the team, you'll be the driving force behind developing and executing marketing strategies that resonate with engineers, technicians, and industry decision-makers. Your mission will be to showcase the transformative power of our client's solutions in water, gas, and utilities projects through compelling content and engaging campaigns. Key Responsibilities: Craft and implement targeted marketing strategies to captivate and grow our customer base within the utilities sector. Generate a diverse array of marketing materials, from technical documents to digital content, highlighting the advantages of our client's solutions. Utilise design tools to create impactful marketing assets and update the company website, ensuring a vibrant and informative online presence. Collaborate with sales and engineering teams to align marketing efforts with technical specifications and client needs. Lead digital marketing initiatives to bolster online visibility and lead generation, managing platforms such as the company's LinkedIn account. Represent our client at industry events, showcasing their products and forging valuable connections. About You: A holder of a degree in Marketing, Business, Engineering, or related fields, with a strong preference for experience in the utilities sector. A proven track record in B2B marketing, especially within technical or engineering fields, demonstrating successful strategy development and execution. An expert in digital marketing tools and platforms, with a knack for creating compelling content that bridges technical information and marketing appeal. A creative thinker with exemplary project management skills, capable of juggling multiple projects in a dynamic environment. Why Join Our Client? Our client is committed to fostering an inclusive workplace where your creativity and career can flourish. You'll be joining a team that values innovation, collaboration, and the drive to make a tangible impact in the utilities sector. With a competitive salary, comprehensive benefits, and a vibrant work culture, this is your chance to be part of something bigger. If you're passionate about blending technical expertise with marketing savvy to drive industry change, we want to hear from you. Apply today and embark on a journey where your work makes a difference. Verus Recruitment Partners is an equal-opportunity employer acting on behalf of our client. All qualified candidates are encouraged to apply. Keywords: Engineering Marketing Executive, B2B Marketing, Utilities Sector, Technical Marketing, Digital Marketing, Content Creation, Project Management, Industry Events, SEO/SEM, Social Media Management, Creative Design, Engineering Solutions, Leeds, Bradford, Huddersfield, Wakefield, Halifax, Barnsley, Pontefract, Batley, Morley, South Yorkshire, West Yorkshire.
Role: Digital Marketing Manager Wakefield Salary: up to £50512K per annum Working Hours: Monday Friday 37 hours per week- flexible hours with core hours being 10am-4pm Benefits: Local Government Pension (WYPS) Family friendly policies Generous holiday allowances Cycle to work scheme Employee Assistance Programme Salary sacrifice car scheme Access to Occupational Health Service Discounted sports and leisure memberships Health care plans Commitment to staff development and training Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation. General overview: We are on the lookout for a Digital and Ecommerce Marketing Manager to join our diverse and inclusive marketing team, stepping into a role that's central to enhancing our customer digital experiences and shaping innovative marketing and ecommerce strategies. Your experience with organic and paid search, SEO, and PPC will be crucial as you oversee digital strategies. With a focus on budget management and interest in emerging technologies, you'll collaborate closely with internal and external stakeholders, boost customer database growth, and negotiate compelling strategies with our senior leadership team. Your role will involve staying ahead of digital trends, adeptly negotiating requirements, managing external providers, and ensuring compliance with relevant legislation and company policies, all while leveraging strong analytical skills to inform decision-making and achieve strategic outcomes. To excel in this role, you will be able to demonstrate exceptional interpersonal skills, coupled with outstanding verbal and written communication, meticulous attention to detail, and the ability to prioritise and execute tasks within tight deadlines. You will demonstrate a developed understanding of CX and UX, possibly from a background in B2Binbound marketing. If you are experienced in a digital marketing environment, have experience managing teams and third-party relationships, and possess a solid understanding of digital transformation and market dynamics, we would like to hear from you. Responsibilities: Responsible for innovation within digital marketing to deliver a market-leading strategy On-going responsibility for improving the usability, content and conversion points of the company website and digital marketing platforms. Working with marketing communications, production studio and campaign management teams to oversee the production and delivery of online marketing deliverables. Responsibility for managing online communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. Budgetary input for digital marketing spend. Manage and enable internal digital champions to drive digital culture to best illuminate brand and service offering. Manage external providers/contractors to keep within budget to meet marketing objectives Liaison with other functions internally on projects to meet overall departmental objectives and business objectives. Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities. Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands. Core Competencies Direct Reports 5 Operational management responsibility of the 125k PPC budget (No budget accountabilities) Operational management of all supplier marketing budgets (ranging from £500 £20,000 per supplier) Operational management of all digital campaign budgets (No budget accountabilities) Management of key suppliers with significant income generation responsibilities Accountabilities Ensure the successful delivery of the digital marketing strategy and associated campaign plans. At regular intervals report progress/risks/requirements to the Head of Marketing, SLT and the Digital Board. On-going responsibility for improving digital customer touch points and journeys. Devise strategies to drive online traffic to the company website. Tracking conversion rates and make improvements and recommendations to the website and digital platforms. Develop and manage digital marketing campaigns. Utilise a range of techniques including paid search, SEO and PPC. Oversee organic social media marketing to grow audience, focusing on latest trends and use of influencers and UGC as well as social commerce to drive sales. Develop the digital marketing strategy, in line with the 3 year business strategy, customer requirements, the competitive landscape and relevant research Produce monthly activity reports detailing progress against the digital marketing plan. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of dependency projects as required and appropriate. Ability to react to ad hoc requests from board members and senior management whilst ensuring progress against the overall strategy is not compromised. Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of relevant business objectives as required and appropriate. Collaborate with Sales team, procurement team, trading team and other relevant stakeholders across the business to ensure delivery of wider organisational objectives.
Marketing in professional services has it's nuances; working with partners, supporting business development, managing directory submissions, understanding how events drive engagement and making sure the CRM has a strategic focus. If you've already got a grasp of all of this within a professional services business to a B2B audience and you've not stepped up to Manager level yet now is your chance. As a business the firm is a specialist who know their niche inside-out. They work with clients on a global basis but have a team that is proudly centred in Yorkshire. You get the benefit of being known, acknowledged and appreciated by the entire business whilst still having access to great resources in terms of budget, creativity, tools and team. This Marketing Manager job is a great opportunity to be number two in the marketing function and really prove your capability. You'll work on high profile, wide reaching campaigns across multiple channels and will be integral to strategy, planning and delivery. About You: Experience within b2b professional services marketing. Driven by a desire to develop, progress and innovate. Strong creative mind with an ability to brief designers. Understanding of integrated content led marketing across channels such as web, social, events, email and podcasts. Experience managing either direct ream members or evidence of leading projects and stakeholders effectively with people management attributes. What You'll Be Doing: Working closely with the Marketing Director to agree annual marketing strategy and campaign plans. Own the delivery of integrated marketing campaigns. Oversee team members to deliver content and collateral for distribution across multiple channels. Where You'll Be Based: Hybrid working comes as standard with two days per week in high spec city centre offices and the remaining three days flexibly based. Whilst there is no parking available the location is really easy by public transport, just a few minutes from Leeds train station. How You'll Be Rewarded: As well as a basic salary at a competitive level in the £40-50k bracket for a developing Marketing Manager you'll also get great benefits including enhanced holiday allowance, enhanced pension, scheduled salary reviews, health plan and more. For an informal chat, please get in touch with Tom Fordham, I can be easily found on LinkedIn or through the MET Marketing website. If you've got the relevant b2b professional services experience but your CV isn't up to date just get in touch and we can discuss anyway. MET Marketing is acting as an employment agency in relation to this Marketing job. Your application and interest in this vacancy will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.