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Marketing in professional services has it's nuances; working with partners, supporting business development, managing directory submissions, understanding how events drive engagement and making sure the CRM has a strategic focus. If you've already got a grasp of all of this within a professional services business to a B2B audience and you've not stepped up to Manager level yet now is your chance. As a business the firm is a specialist who know their niche inside-out. They work with clients on a global basis but have a team that is proudly centred in Yorkshire. You get the benefit of being known, acknowledged and appreciated by the entire business whilst still having access to great resources in terms of budget, creativity, tools and team. This Marketing Manager job is a great opportunity to be number two in the marketing function and really prove your capability. You'll work on high profile, wide reaching campaigns across multiple channels and will be integral to strategy, planning and delivery. About You: Experience within b2b professional services marketing. Driven by a desire to develop, progress and innovate. Strong creative mind with an ability to brief designers. Understanding of integrated content led marketing across channels such as web, social, events, email and podcasts. Experience managing either direct ream members or evidence of leading projects and stakeholders effectively with people management attributes. What You'll Be Doing: Working closely with the Marketing Director to agree annual marketing strategy and campaign plans. Own the delivery of integrated marketing campaigns. Oversee team members to deliver content and collateral for distribution across multiple channels. Where You'll Be Based: Hybrid working comes as standard with two days per week in high spec city centre offices and the remaining three days flexibly based. Whilst there is no parking available the location is really easy by public transport, just a few minutes from Leeds train station. How You'll Be Rewarded: As well as a basic salary at a competitive level in the £40-50k bracket for a developing Marketing Manager you'll also get great benefits including enhanced holiday allowance, enhanced pension, scheduled salary reviews, health plan and more. For an informal chat, please get in touch with Tom Fordham, I can be easily found on LinkedIn or through the MET Marketing website. If you've got the relevant b2b professional services experience but your CV isn't up to date just get in touch and we can discuss anyway. MET Marketing is acting as an employment agency in relation to this Marketing job. Your application and interest in this vacancy will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.
Role: Sector Marketing Manager Wakefield Salary: up to £42403K per annum Working Hours: Monday Friday 37 hours per week- flexible hours with core hours being 10am-4pm Benefits: Local Government Pension (WYPS) Family friendly policies Generous holiday allowances Cycle to work scheme Employee Assistance Programme Salary sacrifice car scheme Access to Occupational Health Service Discounted sports and leisure memberships Health care plans Commitment to staff development and training Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation. General overview: To lead the development and implementation of the public sector marketing plans that support the business and commercial strategy. Working proactively with senior managers in the Procurement Services team to lead the development and delivery of market-leading marketing activity that meet strategic objectives. To build the reputation as well as brand image, by increasing awareness and understanding of the products and services on offer. This will include improving the effectiveness of acquisition activity, as well as building meaningful engagement with existing customers. To work closely with the Content Marketing Officers to deliver creative campaigns and brand activations, drive engagement, and traffic, and connect with suppliers and partners to deliver collaboration opportunities while maximising revenue. Responsibilities: Direct reports 1 (Content Marketing Officer). Accountable for contributory impact on the contractual rebate of £5m. Contribute to commercial sales of £115m Marketing budgetary spend of £200-300k. Monitoring progress and identifying and reporting exceptions and deviations from plans, timelines, and budgets. Responsibility for increasing market share and achieving KPIs, working closely with senior teams to develop and deliver winning plans. Line Management of Marketing Content Officer. Day-to-day ownership and end-to-end development and management of public sector marketing content and campaigns, costs and timelines. Day to day management of internal and external supply partners covering: design, artwork production. Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities. Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands. Core Competencies Extensive marketing planning to support delivery of the organisation strategy. Full marketing responsibility for the education sector including forecasting, planning timelines to ensure marketing objectives met and business growth delivered. Extensive cross-functional planning trading/procurement, sales, customer services, operational delivery to ensure effective marketing development. Ability to react to ad-hoc requests from senior/strategic marketing colleagues, whilst ensuring progress against the sector strategy is not compromised. Accountabilities: Develop and implement marketing strategies and policies for the wider public sector sector in conjunction with the Senior Marketing Manager and overall organisation strategy. Responsible for developing, planning, executing, and measuring best-in-class marketing activity across multiple channels to drive engagement and retention of our customer base, as well as attract new customers. Develop and continuously improve plans and tactics to boost the organisation's reputation in your sector and drive qualified traffic to the website. Implement best practice in marketing to provide the sector team with an excellent capability that is both efficient and provides sufficient capacity for long-term growth. Champion and lead a digital-first approach in your sector to support business growth of the organisation. Oversee the development of valuable and engaging content for the website, blogs, and key publications that attracts and converts our target groups take ownership of the bank of content for your sector, ensuring content fits with brand guidelines. Closely monitor customer and competitor activity for your sector, as well as marketing performance, to ensure marketing plans are maintained and adapted to the changing landscapes. Lead on the direction of marketing content and opportunities for developing engaging content that resonates with our sector customers and drives leads and revenue. Responsible for ongoing development and success of email marketing campaigns, including end-to-end management from planning through to email build, delivery, reporting and continuous improvements to the email programs.