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We are currently seeking an experienced Marketing Manager to join a well-established, family-run SME based in Northern Ireland. As a Marketing Manager you will be responsible for the all marketing activities within the business. You will also be responsible for working closely with the Product Development Team to develop the brand, including packaging and promotional material. Key duties and responsibilities: Formulate and implement comprehensive marketing strategies aligned with the company's overall business goals and brand positioning. Identify target audiences, market trends, and industry best practices to optimize marketing campaigns. Manage and enhance the company's website, ensuring it is user-friendly, SEO optimized, product data is accurate and up to date, and provides relevant and engaging content. Develop and execute social media plans across relevant platforms (Facebook, LinkedIn, Instagram, etc.) to foster engagement and build a strong online community. Create and curate compelling content, including posts, articles, videos and graphics that resonate with the target audience. Lead the content creation process, including blog posts, whitepapers, case studies, videos, and printed material to educate customers and showcase the benefits of our products. Design and execute email marketing campaigns Monitor campaign performance, analyse metrics, and make data-driven improvements. Utilize web analytics tools to track and analyse website traffic, user behaviour, and campaign performance. Generate regular reports to evaluate the effectiveness of digital marketing efforts and Stay updated on industry trends, digital marketing innovations, and competitor activities to identify opportunities for improvement. Requirements Proven track record within B2B Product based Marketing Digital Marketing experience essential Commercially minded, with a creative flair ROI focussed Strategic mindset, with a hands on approach Hours: Mon - Friday 9am - 5pm - office based Benefits Salary of £35k - £45k (negotiable) Free parking
Marketing Manager This is an exciting opportunity to work with a leading brand within their industry, working with critical products and making a real impact. As the Marketing Manager, you will be responsible for developing and executing the company's marketing strategy to drive brand awareness, customer engagement, and sales growth. Building effective partnerships with internal teams to maximise collaboration, you will manage promotional campaigns, web development, SEO activity, email marketing and social media activity through the planning and execution of targeted, written copy for content use across a variety of marketing channels. You will be a positive, professional and highly organised individual with the ability to multi task and work across lots of projects. You will also be responsible for attending exhibitions in the UK and overseas. Key Duties and Responsibilities of the Marketing Manager: Be responsible for planning and executing the marketing strategy in line with business objectives Effectively manage the marketing budget and monitor KPIs Be responsible for the content strategy and ensure messaging is consistent throughout all channels Work with the technical team to ensure information is accurate and up-to-date at all times Manage company's website, improve user experience, and SEO performance working together with external agencies Manage newsletter and email marketing campaigns Take the lead on planning and organising events and shows Be hands on and undertake any other tasks required Knowledge and Skills Essential: At least 5 years B2B marketing communications experience - including integrated and multi-channel campaigns from concept to delivery Strong background in marketing strategy development & implementation Strong copywriting, proofing and editing skills Excellent at time management / multi-tasking on a variety of initiatives with attention to detail Demonstratable planning and organisational skills High level of social marketing experience - inc. planning, content development with proactive and reactive engagement. Proficient in all social media platforms (LinkedIn/Twitter/Instagram mainly) Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Premier Pro). A sense of ownership and pride in your performance and its impact on the company's success. A positive can do attitude. Please note this is a fully based office role at their Coventry Office and the hours are Monday to Friday 9am to 5pm.