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CRM Marketing Analyst £40,000 - £50,000 1-2 days per month in the office - Hampshire A leading UK retailer are looking for a CRM Marketing Analyst to join their growing digital and data transformation. They have recently hired some impressive individuals and are now looking for someone to deliver high quality analysis and insights across the CRM, Marketing and Loyalty team. You will sit in the centralized Data Science and Analytics function, delivering a range of projects. You will use a variety of Statistical analytics techniques including segmentation, clustering, predictive analytics and modelling in order to help predict customer buying behavior and contribute to future plans for the retail business. Responsibilities: Develop analyses related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix Work with the Analytics Manager to help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges Support the growth of new channels, Services, Digital, Market Place and Retail Media with key analysis and information Work with a varied group of stakeholders to drive the understanding of customers across the organisation, helping to shape future strategies, improve customer experience, deepen engagement, drive revenue Experience: Good working knowing of SQL and working with large and complex data sets You've had some exposure to cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery etc You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business You have a good awareness and understanding of technology and trends in Data Science and Analytics. Educated to degree level in relevant subject
Marketing Analyst Nottingham Hybrid (3 days in office) £20,000-£40,000 Forward Role are excited to be working with an exciting group of international brands! As a Marketing Analyst you will be driving customer and marketing insights across multiple brands globally. You play a pivotal role in the wider, award-winning marketing function by using data and insights to enhance performance and innovation across web and digital, multi-channel campaigns and customer insight. This is an incredible opportunity for someone with a passion for data and analytics, along with a keen interest and understanding of marketing. Working within an experienced and supportive team, you will have plenty of opportunity for learning and developing your career! Working collaboratively with stakeholders cross-functionally, to understand ever-changing business requirements and driving how data and insights can support and inform Enhance quality, efficiency and effectiveness of the customer database Deliver regular reporting, along with deep dive analysis to monitor and understand the customer and their behaviors Producing customer segmentations and selections for targeting campaigns Supporting various channel owners with monitoring KPIs, and presenting customer insights and campaign performance analysis Managing customer feedback channels, identifying trends and opportunities and making recommendations for improvements Skills & Experience: Previous experience in a Data Analytics and Insight role An interest in, and understanding of marketing Experience working with marketing and customer data Knowledge of tools such as Alteryx, Tableau, FastStats, Alterian would be desirable Strong Excel skills are essential Commercially savvy with strong presentation skills Confident in identifying trends, patterns and opportunities from complex data If you are interested and are up for a challenge, please get in touch with Sophie for Forward Role or apply to this advert. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.