MARKETING EFFECTIVENESS ANALYST - NORTH LONDON
UP TO £70,000
THE COMPANY
I have partnered with a renowned gaming brand on a Senior level Marketing Effectiveness/MMM position. Within this role you will work across a regulated environment to understand media spend to drive actionable recommendations.
THE ROLE
The successful Marketing Effectiveness Analyst responsibilities will include:
- Utilise SQL to extract and manipulate large datasets from various sources to analyse media spend and performance metrics
- Develop econometric models to assess the effectiveness of different media channels and campaigns
- Conduct statistical analyses using R or Python to derive actionable insights and recommendations
- Create dashboards and reports in Excel or other BI tools to visualize and communicate findings to stakeholders
YOUR SKILLS AND EXPERIENCE
The successful Marketing Effectiveness Analyst will have the following skills and experience:
- Proven experience in econometrics, media analytics, or a similar quantitative analysis role
- Proficiency in SQL for data extraction and manipulation
- Advanced Excel skills, including pivot tables, macros, and data visualisation techniques
THE BENEFITS
The successful Marketing Effectiveness Analyst will receive a salary of up to £70,000, plus an array of additional benefits.
HOW TO APPLY:
Please register your interest by sending your CV to Harry Mincer via the apply link below.